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Most modern CRM platforms offer similar features that unify the sales, service and marketing staff; most have an e-commerce component, as well.
Although some features might be inherent to one platform, rapid advancement in the field means they are rarely a differentiator for long. A lack of features can even be alleviated with bolt-on applications or temporary workarounds. A comparison of CRM software should note that what really separates platforms is the mentality behind their designs.
Microsoft Dynamics has a very customizable product, with unique types of integration that make it very attractive for any company that only uses Windows products. The major downside is the lack of knowledge experts and out-of-the-box readiness. Most businesses will need a small team to unlock the CRM system's real potential.
Pegasystems, another platform to include in a comparison of CRM software, focuses on making the most efficient process possible and streamlining customer interaction. The company concentrates on improving the business process and offers a hybrid cloud platform that can provide regulated industries the flexibility they require.
SAP's CRM tools put a priority on maintaining older systems. The company is loyal to its large customer base, and it can be the best fit for specific industries that already use its systems.
Oracle has unique offerings for medical, pharmaceutical and other specialized businesses, earning it a spot on any comparison of CRM software to present to CEOs. The company's variety of offerings makes it possible to effectively integrate Oracle's CRM platform with more complex business workflows.
Learn more about the leading CRM tools
How the top CRM platforms compare
Another look at the big four CRM providers
Dig Deeper on Evaluating CRM software
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