The balance between marketing automation for SMBs and headcount is unique for every company, but to survive in modern business, you need to be able to connect quickly with your customer. This connection can be made via media, email, social networking or a solid support team, but where do you begin? Here are a few strategies to consider when enhancing marketing efforts for SMBs.
Email: Use a direct email marketing service, like Constant Contact or MailChimp, to elevate your email campaign. Whether you send out monthly updates or want to engage in
Social media: Use social listening tools to stop negative reviews before they happen. Platforms like Sprout Social, Hootsuite and Brandwatch all help business owners monitor social networks. Utilizing marketing automation for SMBs to capture a negative sentiment before it turns into a poor review is crucial for long-term success. This is because four out of five customers prefer to research before making a buying decision now, and investing in these tools will help you retain those coveted five-star reviews.
Internal communication: Modern businesses run on analytics. Efficiency is measured by input over
Dig Deeper on Marketing automation technology
Related Q&A from Matt James
Call centers are replacing landline-based PBX systems with VoIP platforms, freeing agents to work from anywhere. Microsoft's offering is one platform... Continue Reading
I have a presentation to give to the C-suite explaining differences among Pegasystems, Microsoft, SAP and Oracle CRM. How do I do that? Continue Reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.