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Where should I start building customer loyalty?

Expert Michael Lowenstein gives tips on how to start building customer loyalty.

Can you give me some tips on how to go about building customer loyalty?
Customer loyalty is all about driving perceived value, whether that is rational (functional, quality, cost, etc.), emotional (trust, service, communication, information, brand equity, etc.) or a combination of these two dimensions. First, identify what leverages top-end customer commitment and advocacy behavior, and then build customer experience around it.
This was last published in November 2007

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