Ask the Experts
Ask the Experts
Marketing campaign management
-
Which tools should we use for marketing automation for SMBs?
Small and medium-sized businesses looking to implement marketing automation should start with email, social media and internal communications tools, according to expert Matt James. Continue Reading
-
Will a registration wall help or hurt my content strategy?
A registration wall can provide vital information for nurturing sales leads. But there are drawbacks and it's not the best approach for all content. Continue Reading
-
Why are marketers treating mobile marketing as an afterthought?
Companies need to stop treating mobile marketing as an afterthought in their overall marketing strategies. Continue Reading
-
Why customer nurturing technologies matter
Companies must devote resources not only to retaining customers but also to acquiring new ones. Customer nurturing is becoming increasingly important. Continue Reading
-
Expand loyalty programs to reward social activity
Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Continue Reading
-
Choosing CRM software for marketing campaign management
In this expert tip, Paul Greenberg evaluates Siebel and SAP for marketing campaign management. Continue Reading
-
Will an SAP CRM implementation mean challenges for marketing campaigns?
One reader asks, "What challenges we can expect for the marketing department during a CRM implementation?" Read Srini Katta's advice here. Continue Reading
-
Entering marketing campaign data automatically in SAP CRM 4.0
Learn marketing campaign tips for SAP CRM, including how to enter leads and activity data automatically in this expert tip from Srini Katta. Continue Reading
-
CRM basics