• April 29, 2009 29 Apr'09

    Explaining SAP CRM and ERP integration techniques

    Get a SAP ERP integration tip in this expert Q&A. Find out if SAP CRM and ERP integration is possible when there are two SAP CRM implementations involved and learn what to watch out for when planning an integration project.  Continue Reading

  • April 28, 2009 28 Apr'09

    Relationship marketing and customer equity with Don Peppers

    Find out how relationship marketing and customer equity are linked in this podcast. Learn the difference between relationship marketing and transactional marketing.  Continue Reading

  • April 23, 2009 23 Apr'09

    loyalty punch card

    A loyalty punch card is a token that lets a customer earn free merchandise or discounts after a certain number of purchases.  Continue Reading

  • April 23, 2009 23 Apr'09

    Call center workforce management software the choice for PlumChoice

    Managing 465 remote call center agents servicing 102 consumer technology products 365 days a year meant significant scheduling headaches for PlumChoice, but moving from Excel to workforce management (WFM) has made a huge difference.  Continue Reading

  • April 23, 2009 23 Apr'09

    loyalty card program

    A loyalty card program is an incentive plan that allows a retail business to gather data about its customers. The goal of a loyalty card program is to build repeat business by offering participating customers something that isn't available to ...  Continue Reading

  • April 23, 2009 23 Apr'09

    CRM learning tutorials and guides

    SearchCRM.com's All-in-One Guides, learning guides and quizzes provide topic-focused resources on topics like like call center management, customer loyalty, marketing strategy, open source CRM, self service and more. This compilation is a quick and ...  Continue Reading

  • April 15, 2009 15 Apr'09

    transactional marketing

    Transactional marketing is a business strategy that focuses on single, "point of sale" transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer. (Continued)  Continue Reading