December 2015
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December 22, 2015
22
Dec'15
Emerging CRM technologies took center stage in 2015
New CRM technologies such as the Internet of Things and native analytics apps piqued interest in 2015. But adoption of these technologies has yet to reach critical mass. Continue Reading
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December 18, 2015
18
Dec'15
Why Alibaba's social media engagement strategy paid off
Alibaba broke sales records on Singles Day 2015. What does the Chinese retailer's social media engagement strategy tell us about traditional marketing? Continue Reading
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December 17, 2015
17
Dec'15
IT trends for 2016: Why IoT devices have a way to go
While technologies like the Internet of Things are beginning to make their mark, they are still in the 'formative stages,' says an expert. Continue Reading
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December 17, 2015
17
Dec'15
Marketing automation adoption takes off: 2016 technology trends
As we look ahead to the 2016 IT trends to watch, one key CRM theme is marketing automation adoption, which is poised to grow, says an expert. Continue Reading
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December 16, 2015
16
Dec'15
Box-Salesforce partnership brings ECM features to CRM
A new partnership will bring the cloud file-sharing capability of Box to Salesforce. Continue Reading
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December 14, 2015
14
Dec'15
Creating an effective content marketing strategy
Marketers need to put customer experience at the center of content marketing strategy. Technology and process should take second place. Continue Reading
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December 14, 2015
14
Dec'15
How should companies tackle IoT in a customer-centric way?
Companies that are overly concerned with what IoT technology to invest in are missing the point: They need to determine how it will bring them closer to their customers. Continue Reading
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December 14, 2015
14
Dec'15
IT security measures obstruct operational efficiency
While companies go to great lengths to enlist IT security measures, the reality is they block business productivity. Continue Reading
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December 14, 2015
14
Dec'15
Employee engagement strategy improves customer experience
Contact centers already suffer from turnover that puts customer experience strategies at risk. Companies need to tackle better customer experience via employee engagement strategy. Continue Reading
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December 11, 2015
11
Dec'15
Determining the best CRM software for your organization
Whether you're a large enterprise or an SMB, we've narrowed your search for the best CRM software by comparing both on-premises and SaaS offerings from the top 11 vendors. Continue Reading
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December 11, 2015
11
Dec'15
Boost employee retention through descriptive analytics
Companies are now on a constant hunt for competitive edge via analytics. What they may not know is that descriptive analytics aids in the realm of employee retention strategies. Continue Reading
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December 08, 2015
08
Dec'15
Customer sales can hinge on landing the best CRM tool
So you want to enhance and improve your company's customer engagement success rate? The right customer relationship management tool can make the difference. Before selecting the best CRM tool, you'll need to establish which product features are most... Continue Reading
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December 07, 2015
07
Dec'15
Why killing customer data silos can win you customers
Customers care about having a great experience. To create that, sales, marketing and service departments need to combine data to provide a complete picture of the customer experience. Continue Reading
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December 03, 2015
03
Dec'15
Examining the platforms available in the Oracle CX Cloud
The Oracle CX Cloud provides large enterprises with platforms that offer customer engagement tools to support and enhance their sales, marketing and customer interaction needs. Continue Reading
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December 01, 2015
01
Dec'15
Three global contact center benchmarking mistakes to avoid
The process of contact center benchmarking is fraught with missteps. Here are some mistakes to avoid if you want to truly create useful metrics and gain a competitive edge. Continue Reading
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December 01, 2015
01
Dec'15
Examining the SAP CEC suite
The SAP CEC suite of platforms provides large enterprises with omnichannel customer engagement tools to support and enhance their sales, marketing and customer interaction needs. Continue Reading