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May 2012, Vol. 1, Issue 4

Searching for a social CRM strategy, companies pin hopes on Pinterest

It didn’t take long for businesses to recognize the potential value of social media sites Facebook and Twitter. Now another hugely popular site has piqued their interest: Pinterest. The site invites users to organize and share the images they find when surfing the Web. Since it launched in 2010, traffic has grown by about 50% a month, making it the third-largest social network in the U.S., thanks to an audience that skews mostly female, according to Mashable’s recent study “13 ‘Pinteresting’ Facts About Pinterest Users.” But the Pinterest experience -- people peruse the Web for photos of their favorite fashions, decorations and recipes, much like pulling magazine clippings, and “pin” them to the site -- is changing. Businesses are learning about benefits Pinterest can bring them, too, and are considering using it for social CRM as part of an overall customer experience management (CEM) strategy. Read more on social CRM MLB teams batting a thousand with social CRM strategy Half of Fortune 1000 might not see ROI on social CRM “...

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