Features

Features

Customer data integration and CRM

• Loyalty rewards program fuels convenience store's CX

  Since launching a loyalty rewards program last year, convenience store and gas station Yesway has driven 45.2% of loyalty members from the pump to the store.  Continue Reading

• Customer data analytics a slam dunk for the Spurs

  The San Antonio Spurs adopted Kore Software to build on top of its CRM to help with customer experience.  Continue Reading

• Predictive analytics improve customer experience journey

  Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey.  Continue Reading

• How the role of a CMO has evolved to include analytics and data

  When navigating the ever-changing marketing technology landscape, Emarsys CMO Allen Nance first asks how emerging technology can help customers.  Continue Reading

• Customer data mining needs a governance plan to propel sales

  The difference between traditional data governance and rules surrounding the mining of customer data is an extra layer to prevent the 'stalker effect' that turns away business.  Continue Reading

• Customer data governance policies: Stop stalking, start selling

  Customer data governance policies differ from traditional data governance in several ways. Finding that line between building trust among customers and stalking them is a start.  Continue Reading

• CPQ tools market gains traction in front office

  While the CPQ market is consolidating, its importance in expediting front-office processes and enhancing the customer experience is growing.  Continue Reading

• Why you need a marketing software tools strategy

  New software alone probably won't help your organization address its marketing woes. You're going to need to develop a marketing software strategy.  Continue Reading

• Navigate the challenges of location-based technologies

  Location data is used to not only provide navigation, but also to enhance customer engagement and improve marketing. But the path to success with location technologies can have bumps.  Continue Reading

• Companies still struggle to unlock customer data analytics insight

  Companies today know they may relinquish their competitive edge without a customer data analytics strategy.  Continue Reading

• CRM gets smart with artificial intelligence technologies

  Moving away from legacy CRM to cloud-based systems that can integrate big data and machine learning should be a top priority for businesses, say CRM professionals.  Continue Reading

• Sales is still about data standardization

  Sales practices at Houghton Mifflin Harcourt were all over the place just a few years ago. But unifying teams and digitizing processes helped the publisher gain visibility into customer data.  Continue Reading

• Who will buy? Data-driven sales teams aim to know

  A handful of companies are giving reps analytics tools to chase down promising leads, diagnose sales performance and forecast business opportunities.  Continue Reading

• Enterprises see the light on marrying front- and back-office systems

  Marrying front- and back-office data is becoming increasingly important to all sorts of business operations.  Continue Reading

• Why CRM data silos hobble a 360-degree customer view

  For companies trying to serve customers in multiple channels and get a full picture of customers, data silos can get in the way.  Continue Reading