Features

Features

Customer privacy and data security

• Looking ahead at trends in CRM in 2018

  More AI capabilities, intelligent security and augmented reality should gain prominence for CRM users in 2018.  Continue Reading

• Experts weigh in on the future of blockchain CRM technology

  As blockchain technology makes its way into more industries, how will it affect CRM? We asked three experts what they foresee for blockchain CRM.  Continue Reading

• Customer data mining needs a governance plan to propel sales

  The difference between traditional data governance and rules surrounding the mining of customer data is an extra layer to prevent the 'stalker effect' that turns away business.  Continue Reading

• Customer data governance policies: Stop stalking, start selling

  Customer data governance policies differ from traditional data governance in several ways. Finding that line between building trust among customers and stalking them is a start.  Continue Reading

• Navigate the challenges of location-based technologies

  Location data is used to not only provide navigation, but also to enhance customer engagement and improve marketing. But the path to success with location technologies can have bumps.  Continue Reading

• Companies still struggle to unlock customer data analytics insight

  Companies today know they may relinquish their competitive edge without a customer data analytics strategy.  Continue Reading

• Security is a sticking point for mobile payment adoption

  Companies jumping on the mobile payment bandwagon need to tread carefully as consumers are still skeptical about the security of their data.  Continue Reading

• In healthcare, information silos block patient data analysis

  Government regulations encourage healthcare providers to maintain information silos, hobbling the data analysis that could improve business processes and patient care.  Continue Reading

• Customer experience strategy hinges on insight from analytics

  To tailor and improve customer experience, companies need to balance customer experience analytics tools with human insight.  Continue Reading

• Why multichannel CRM makes customer data acquisition less painful

  Organizations that run multichannel contact centers have an easier time accessing customer data.  Continue Reading

• Database admin ensures customer data security in a multichannel world

  In a multichannel contact center, many people may need access to customer data. Learn to ensure data security under challenging conditions.  Continue Reading

• Who says tech people can't be wordsmiths?

  In the spirit of The Washington Post Style Invitational, SearchCRM.com has dreamt up a bunch of CRM IT sniglets.  Continue Reading