Features

Features

Evaluating SaaS CRM and CRM on demand software

• Tea Forte steeps value from new B2C CRM

  B2B CRM vendors like Marketo and Salesforce have tailored their wares for consumer-facing businesses, but B2C CRM vendor Zaius proved to be the right cup of tea for one company.  Continue Reading

• Digital sales transformation may require shadow IT dark ops

  Sales tech initiatives culminating with flipping the AI switch require operational and IT prep involving data aggregation, training salespeople and, possibly, shadow IT experiments.  Continue Reading

• Automation features help settle CRM migration quandary for one office

  Insightly CRM for G Suite or Salesforce? One of a manufacturing company's 72 offices takes the road less traveled.  Continue Reading

• Determining the best CRM software for your organization

  Whether you're a large enterprise or an SMB, we've narrowed your search for the best CRM software by comparing both on-premises and SaaS offerings from the top 11 vendors.  Continue Reading

• Examining the platforms available in the Oracle CX Cloud

  The Oracle CX Cloud provides large enterprises with platforms that offer customer engagement tools to support and enhance their sales, marketing and customer interaction needs.  Continue Reading

• Examining the SAP CEC suite

  The SAP CEC suite of platforms provides large enterprises with omnichannel customer engagement tools to support and enhance their sales, marketing and customer interaction needs.  Continue Reading

• What to expect in the Act-On marketing automation platform

  The Act-On marketing automation platform provides SMBs with a number of tools to help them reach their sales and marketing goals, and enhance their customer engagement strategy.  Continue Reading

• Zendesk customer service software expands client support

  Zendesk customer service software provides users with tools to help manage and improve their customer engagement strategies and customer support services goals.  Continue Reading

• What to expect from the HubSpot CRM platform

  HubSpot CRM is a free platform aimed at small- and medium-sized businesses that offers both basic and enhanced CRM tools to customer relations teams.  Continue Reading

• Considerations for buying the right CRM tool

  By identifying your must-have features, you can select the right CRM tool you'll need in order to build your customer engagement strategy.  Continue Reading

• What to expect from Microsoft Dynamics CRM 2015

  Microsoft Dynamics CRM 2015 is a CRM platform that can be used by businesses of all sizes to manage all aspects of their B2B and B2C engagement strategies.  Continue Reading

• Zoho CRM platform overview

  Zoho's cloud-based CRM platform helps businesses manage the key aspects of their customer engagement strategies.  Continue Reading

• Adobe Marketing Cloud CRM platform overview

  Adobe's CRM platform, Marketing Cloud, aims to help users drive and manage the sales, marketing and customer support facets of their business.  Continue Reading

• What to expect in the Sugar CRM platform

  Sugar, the latest CRM platform from SugarCRM, marries B2B and B2C engagement strategies using a single appliance.  Continue Reading

• Making CRM part of your customer engagement strategy

  One of the best ways to justify the purchase of CRM software is to explore how other organizations use it in their customer engagement strategies.  Continue Reading