Features

Evaluating SaaS CRM and CRM on demand software

Digital sales transformation may require shadow IT dark ops

Sales tech initiatives culminating with flipping the AI switch require operational and IT prep involving data aggregation, training salespeople and, possibly, shadow IT experiments. Continue Reading
Automation features help settle CRM migration quandary for one office

Insightly CRM for G Suite or Salesforce? One of a manufacturing company's 72 offices takes the road less traveled. Continue Reading
Determining the best CRM software for your organization

Whether you're a large enterprise or an SMB, we've narrowed your search for the best CRM software by comparing both on-premises and SaaS offerings from the top 11 vendors. Continue Reading
Examining the platforms available in the Oracle CX Cloud

The Oracle CX Cloud provides large enterprises with platforms that offer customer engagement tools to support and enhance their sales, marketing and customer interaction needs. Continue Reading
Examining the SAP CEC suite

The SAP CEC suite of platforms provides large enterprises with omnichannel customer engagement tools to support and enhance their sales, marketing and customer interaction needs. Continue Reading

What to expect in the Act-On marketing automation platform

The Act-On marketing automation platform provides SMBs with a number of tools to help them reach their sales and marketing goals, and enhance their customer engagement strategy. Continue Reading
Zendesk customer service software expands client support

Zendesk customer service software provides users with tools to help manage and improve their customer engagement strategies and customer support services goals. Continue Reading
What to expect from the HubSpot CRM platform

HubSpot CRM is a free platform aimed at small- and medium-sized businesses that offers both basic and enhanced CRM tools to customer relations teams. Continue Reading
Considerations for buying the right CRM tool

By identifying your must-have features, you can select the right CRM tool you'll need in order to build your customer engagement strategy. Continue Reading
What to expect from Microsoft Dynamics CRM 2015

Microsoft Dynamics CRM 2015 is a CRM platform that can be used by businesses of all sizes to manage all aspects of their B2B and B2C engagement strategies. Continue Reading
Zoho CRM platform overview

Zoho's cloud-based CRM platform helps businesses manage the key aspects of their customer engagement strategies. Continue Reading

Adobe Marketing Cloud CRM platform overview

Adobe's CRM platform, Marketing Cloud, aims to help users drive and manage the sales, marketing and customer support facets of their business. Continue Reading
What to expect in the Sugar CRM platform

Sugar, the latest CRM platform from SugarCRM, marries B2B and B2C engagement strategies using a single appliance. Continue Reading
Making CRM part of your customer engagement strategy

One of the best ways to justify the purchase of CRM software is to explore how other organizations use it in their customer engagement strategies. Continue Reading
What to expect in the Infusionsoft CRM platform

Infusionsoft's CRM platform helps small businesses manage the key aspects of their B2B and B2C customer engagement strategies. Continue Reading