Features

Features

• What can social CRM software help your business accomplish?

  Fully understanding what social CRM software helps you accomplish is key to choosing the best platform for you. Learn what key functions you should look for in a social CRM tool.  Continue Reading

• How to get the most out of social CRM software

  Social CRM software requires a commitment of time and money. Consider the pros and cons and ask these important questions before choosing a social CRM platform.  Continue Reading

• How analytics in marketing can transform organizations

  Marketing is second only to sales in terms of analytics application -- and it's where the odds of business success can most effectively be changed for the better.  Continue Reading

• Why you should embrace sales analytics tools

  Many sales reps still take a traditional approach to sales, and they reject sales data. But here's how sales analytics can make organizations more efficient and improve sales.  Continue Reading

• Horizontal CRM vs. vertical CRM: What do you really need?

  Cloud-based computing is making it easier to customize CRM applications for vertical industries -- but would a horizontal CRM app work just as well for you?  Continue Reading

• Choosing tools for your sales strategy plan can be challenging

  Don't let your sales reps be victims of 'paralysis of analysis' -- know what to look for when shopping for sales tools and applications.  Continue Reading

• Why you need a marketing software tools strategy

  New software alone probably won't help your organization address its marketing woes. You're going to need to develop a marketing software strategy.  Continue Reading

• Demandbase moves account-based marketing forward

  Demandbase integrates data from multiple sources and enlists artificial intelligence to help companies identify the highest-value sales opportunities.  Continue Reading

• Social CRM software is more than just a spin on traditional CRM

  Social CRM software is more than just the latest trend in the CRM world. With it, enterprises can intimately engage with their customers and build valuable business relationships.  Continue Reading

• Navigate the challenges of location-based technologies

  Location data is used to not only provide navigation, but also to enhance customer engagement and improve marketing. But the path to success with location technologies can have bumps.  Continue Reading

• Mastering descriptive data analysis yields better predictions

  Descriptive and predictive analytics methodologies can be mutually beneficial weapons in the battle to gain a competitive edge and convert prospects into customers.  Continue Reading

• Companies still struggle to unlock customer data analytics insight

  Companies today know they may relinquish their competitive edge without a customer data analytics strategy.  Continue Reading

• Customer insight at center of positive customer experience

  Creating a unified multichannel customer experience is a top priority, according to a recent survey. But real-time decision making from multiple sources can still be a challenge.  Continue Reading

• CRM gets smart with artificial intelligence technologies

  Moving away from legacy CRM to cloud-based systems that can integrate big data and machine learning should be a top priority for businesses, say CRM professionals.  Continue Reading

• Mobile LBS poses challenge for companies, consumers alike

  Mobile location-based services have the potential to give companies serious consumer insight, but ethical issues abound.  Continue Reading