Features

Features

• Future of artificial intelligence in CRM rests with the bots

  Chatbots may seem basic or rudimentary now, but just wait: AI advancements will take virtual agents to new levels of competency to engage customers.  Continue Reading

• Accommodating GDPR email marketing regulations a top priority

  Between new GDPR email marketing regulations and questions about AI, the marketing automation trends to watch might include an AI slowdown. Experts give mixed opinions.  Continue Reading

• Looking ahead at trends in CRM in 2018

  More AI capabilities, intelligent security and augmented reality should gain prominence for CRM users in 2018.  Continue Reading

• This is the year CRM AI remakes sales automation

  You've heard so much hype about AI, collaboration platforms and analytics in the past three years. This coming year, you'll implement these technologies and enable more sales automation.  Continue Reading

• AI in retail delivers next-generation online personalization

  Today, many companies market to broad segments because it's more efficient than one-to-one outreach. But each consumer has specific needs and wants. AI promises to fix this.  Continue Reading

• The future of e-commerce and CRM: What to watch

  Integrating e-commerce and CRM will become the norm as B2B and B2C operations look to mobile-first marketing to close sales, keep up with Amazon and derive revenue from AI.  Continue Reading

• Do customer service chatbots need to pass the Turing test?

  Experts say organizations should focus on enhancing the customer experience with chatbots -- not so much on passing the legendary Turing test for artificial intelligence.  Continue Reading

• Customer data analytics a slam dunk for the Spurs

  The San Antonio Spurs adopted Kore Software to build on top of its CRM to help with customer experience.  Continue Reading

• Experts weigh in on the future of blockchain CRM technology

  As blockchain technology makes its way into more industries, how will it affect CRM? We asked three experts what they foresee for blockchain CRM.  Continue Reading

• Salesforce vs. Dynamics 365: What to look for when choosing sides

  Whether choosing between Salesforce and Dynamics 365 for an initial install or a migration from one to the other, match the pros and cons to your organizational needs.  Continue Reading

• Automation features help settle CRM migration quandary for one office

  Insightly CRM for G Suite or Salesforce? One of a manufacturing company's 72 offices takes the road less traveled.  Continue Reading

• The leading CRM tools offer a full range of functionality

  Choosing the right CRM suite requires meticulous planning, careful consideration of your organization's needs and requirements, and attention to detail.  Continue Reading

• Predictive analytics improve customer experience journey

  Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey.  Continue Reading

• Call center automation advances, but only as far as NLP can take it

  Contact center voice technologies with natural language processing improve CRM and speech analytics for better customer service, but blind spots hold up progress.  Continue Reading

• How the role of a CMO has evolved to include analytics and data

  When navigating the ever-changing marketing technology landscape, Emarsys CMO Allen Nance first asks how emerging technology can help customers.  Continue Reading