Features

Features

• Salesforce vs. Dynamics 365: What to look for when choosing sides

  Whether choosing between Salesforce and Dynamics 365 for an initial install or a migration from one to the other, match the pros and cons to your organizational needs.  Continue Reading

• Automation features help settle CRM migration quandary for one office

  Insightly CRM for G Suite or Salesforce? One of a manufacturing company's 72 offices takes the road less traveled.  Continue Reading

• The leading CRM tools offer a full range of functionality

  Choosing the right CRM suite requires meticulous planning, careful consideration of your organization's needs and requirements, and attention to detail.  Continue Reading

• Predictive analytics improve customer experience journey

  Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey.  Continue Reading

• Call center automation advances, but only as far as NLP can take it

  Contact center voice technologies with natural language processing improve CRM and speech analytics for better customer service, but blind spots hold up progress.  Continue Reading

• How the role of a CMO has evolved to include analytics and data

  When navigating the ever-changing marketing technology landscape, Emarsys CMO Allen Nance first asks how emerging technology can help customers.  Continue Reading

• Comparison of the top CRM platforms and marketing automation tools

  There are many CRM products to choose from, each offering a broad range of functionality. Here, we've simplified the buying process by comparing the leading CRM products.  Continue Reading

• CRM, martech stack helping customers hear Sprint now

  Sprint CMO Roger Sole shares his company's reboot story and explains how technology is radically changing his department's approach to marketing.  Continue Reading

• The science vs. the art of predictive analytics techniques

  Organizations can benefit greatly from applying predictive analytics to contact center data. Here's a look at four areas ripe for upgrades in those workflows.  Continue Reading

• Customer data mining needs a governance plan to propel sales

  The difference between traditional data governance and rules surrounding the mining of customer data is an extra layer to prevent the 'stalker effect' that turns away business.  Continue Reading

• Customer data governance policies: Stop stalking, start selling

  Customer data governance policies differ from traditional data governance in several ways. Finding that line between building trust among customers and stalking them is a start.  Continue Reading

• Tips for evaluating CRM platforms and marketing tools

  The right CRM platform and marketing automation tools can give your organization a boost, not just in sales and marketing, but in every area of your customer engagement strategy.  Continue Reading

• The benefits of CRM tools go beyond traditional customer engagement

  By implementing customer relationship management tools, organizations have the potential to make significant improvements in marketing efficiency, sales and customer service.  Continue Reading

• Top five benefits of speech analytics tools for contact centers

  Learn the top benefits of speech analytics technology for contact centers, and how speech analytics tools can lead to a better customer experience.  Continue Reading

• Customer relationship management tools revolutionize engagement

  Changing customer habits and technology usage spur a whole new set of customer relationship management tools that can provide faster access to information.  Continue Reading