Evaluate

SaaS CRM market trends

• Marketers face stiff challenges improving CRM capabilities

  Amid the proliferation of AI and cloud-based apps, marketers acknowledge and take partial blame for problems encountered along the way to improving their CRM capabilities. Continue Reading

• Cohesive AI in CRM strategies requires a singular 360 view

  Implementing and upgrading AI CRM marketing and sales capabilities requires a holistic, multipronged strategy that encompasses all departments and customer engagement channels. Continue Reading

• In the cloud, tools for data integration gain importance

  Integration software has become a necessary tool for companies that use cloud-based software. Continue Reading

• Chatbot technology raises ethical questions

  New AI platforms have given life to chatbots that decipher customer intents so well, chances are you've carried on an email conversation with one and were never the wiser. Continue Reading

• Flurry of technology M&A foreshadows 2017 trends

  As the market continues to undergo a series of major mergers and acquisitions, some observers say to expect more technology M&A in 2017. Continue Reading

• Enterprise AI skyrockets -- IoT doesn't: More 2017 technology trends

  Enterprise AI and market consolidation will continue to cast their shadows unabated in 2017.Continue Reading

• Seven ways Dynamics 365 stands out from every other ERP platform

  Microsoft promises Dynamics 365 will outshine every other ERP platform that will allow users to gain better customer insights and while keeping costs down.Continue Reading

• Are Microsoft customers cooling on cloud concerns?

  As cloud platforms mature and become more mainstream, on-the-fence Microsoft users are taking another look at adopting them.Continue Reading

• Microsoft's Power BI puts business users at forefront

  With Microsoft Power BI, the company is demonstrating a shift in focus to enable business users to better analyze data.Continue Reading

• Has Microsoft cloud strategy evolved?

  Microsoft is trying to lead customers to the cloud with hybrid offerings, such as Microsoft Dynamics CRM. But will that succeed?Continue Reading

• Are companies warming to the Microsoft cloud strategy?

  At Microsoft Convergence, an expert says that companies are still hesitant about the cloud, but some are taking refuge in the Microsoft hybrid cloud.Continue Reading

• With M&A activity, IT must get involved

  When M&A activity strikes, IT is invariably affected. Mergers and acquisitions require IT departments to jump into the fray -- and test their mettle.Continue Reading

• BPM backbone builds new paths to customer engagement

  Pega, a business process management software forerunner, is using BPM to deliver new customer engagement and CRM software for its customers.Continue Reading

• Are subscription models the new normal?

  Customers are driving a shift away from ownership and toward subscription models. Can companies benefit?Continue Reading

• Could CRM platforms make ERP irrelevant?

  CRM platforms could connect traditionally back-office applications such as ERP systems, HR and so on. Could CRM make ERP irrelevant?Continue Reading