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• Social media customer care important to brands, experts say

  In this Pipeline podcast, we discuss what was a primary topic at Social Media Marketing World: how companies should interact with customers through social media. Continue Reading

• Benefits of predictive lead scoring: Where AI meets sales

  Adding artificial intelligence to lead scoring can help companies increase sales by better prioritizing customers and aligning sales messaging and resources with clients. Continue Reading

• Pipeline podcast: Exploring the growth of the martech stack

  The marketing technology field has exploded, as have ways to organize a martech stack. This episode of the Pipeline podcast recaps highlights from the MarTech Conference. Continue Reading

• Why you should care about Agile marketing

  For marketers, an accelerated pace of change is as inevitable as death and taxes. Get ahead of modern marketing strategies by choosing an experimental approach. Continue Reading

• Digital marketing software market features dizzying array of M&A

  With a flurry of mergers and acquisitions in the digital marketing space of late, the question is whether the marketing acquisitions will truly augment existing platforms. Continue Reading

• In customer personalization, explicit data matters

  By utilizing explicit data, companies can increase brand engagement and enhance the customer journey through customer personalization.Continue Reading

• Consumers still waiting for Godot on personalized marketing?

  Personalized messaging can be an invaluable tool for marketers. Unfortunately, these marketing campaigns aren't living up to their potential, according to consumers.Continue Reading

• Tactics for fixing the sales funnel and finding ROI

  If the sales funnel at your organization is lackluster, here are some insights into how predictive analytics can help you achieve a return on investment.Continue Reading

• Refine your view of the sales funnel

  The sales funnel is an instrumental image for marketers and sales representatives trying to corral prospects and turn them into customers. Like many business frameworks, it's useful, but sometimes those who employ it need to take a step back and ...Continue Reading

• Getting that elusive ROI from digital marketing technology

  Don't get hung up with ROI as you try to justify spending on marketing technology, an expert advises. Start at the beginning: Define your business goals and needs and move forward.Continue Reading

• Predictive marketing tools trump old-fashioned gut feel

  As customer data volumes grow, more marketers rely on predictive analytics software to zero in on their highest value customers, and it's working -- in spades.Continue Reading

• Don't alienate customers with forced context marketing

  Using data for context marketing can help target new prospects and retain existing customers. But companies have to travel the line between effective and intrusive.Continue Reading

• How marketers are reining in the sales funnel process

  The sales process, captured by the sales funnel, is no longer as linear as it once was. How can marketing teams use sales funnel management to gain control of the customer journey?Continue Reading

• Lead-to-revenue management is at the heart of marketing ROI

  Marketing departments are often criticized for their lack of ROI. Lead-to-revenue management helps optimize a company's marketing investment.Continue Reading

• Using the secret sauce of mobile location-based services

  Location-based services offer a powerful new way to deepen customer loyalty and up-sell to consumers. But companies still have a distance to travel with LBS.Continue Reading