CRM and marketing
- March 30, 2018
When it came time to engage more effectively with customers, 24 Hour Fitness looked to industry leaders in customer personalization for inspiration.
- March 02, 2018
Marketers interested in social selling need to weigh whether to use chatbots or deploy actual customer service agents. The decision depends on a number of variables.
- April 25, 2017
The changing technology landscape has reshaped the role of CMO to be not only a demand generator but also a revenue driver.
- March 20, 2017
Neura CMO Kris Bondi answers questions about the evolving role of a CMO and the modern challenges of the position.
- March 24, 2011
Denis Pombriant explains why he expects lead management to become a major part of companies’ CRM plans in the next four years.
- June 23, 2009
Cloud computing has more to offer the front office than the back office, Denis Pombriant suggests. Read his thoughts on the SaaS market and the benefits of cloud computing and SaaS CRM for the front office.
- May 14, 2009
A new beverage dispenser designed to revolutionize Coke's distribution system demanded a new way for the soda giant to service customers.
- May 07, 2009
The new generation of smartphones has brought a new wave of functionality to mobile CRM software and has some companies looking to ditch their laptop deployments entirely.
- March 17, 2009
Senior marketers report that they're not being forced to cut budgets significantly, but they are being asked for more demand gen and are spending less on advertising.
- March 10, 2009
The first day of Microsoft's annual business application user conference was light on new features but heavy on Microsoft's pledge of commitment to its customers.
- February 24, 2009
Unified communications bring a wealth of advantages to the call center but also tremendous challenges in managing agents and the organization as a whole.
- January 23, 2009
The two on-demand sales performance management vendors will be brought together under a unified product.
- January 15, 2009
Salesforce.com is releasing it Service Cloud, a group of applications and integrations to help customer service operations monitor and leverage online communities.
- September 23, 2008
Continuing its push toward social CRM, Oracle this week showed off its new Web 2.0 applications built to sit alongside traditional CRM applications and new iPhone CRM applications.
- June 17, 2008
Charles Schwab has begun using text analytics to mine its customer feedback. The maturation of text analytics is fueling these Voice of the Customer programs, experts say.