Data quality management in CRM
- December 24, 2018
Acquisitions and new products marked a busy 2018, with vendors like Salesforce, Adobe and SAP making splashy acquisitions while refocusing on customer experience.
- October 23, 2018
In an attempt to compete with Salesforce, Oracle unveils Subscription Management, a software tool to help users manage the growing number of consumer-facing subscription products.
- June 19, 2018
At Sapphire Now, SAP unveiled C/4HANA, a suite of applications that brings together ERP and CRM. To make it easier to switch, migration tools can be added to the suite.
- March 30, 2017
SAP Labs director Seema Thomas discusses how big data infuses mature technologies -- such as AI, CRM and IoT -- with cutting-edge insights to drive better sales
- January 24, 2017
Automation and notification processes are increasingly being left to chatbots, providing employees with clearer project updates and leading to less monotony.
- December 14, 2016
Bluewolf co-founder Eric Berridge looks at customer experience management in 2016, predictive analytics challenges and why customers must be at the center of your strategy.
- December 07, 2016
With insight from its phone call leads, Arbor Memorial was able to find out that calls accounted for 1.5 times more sales than online-based leads.
- November 29, 2016
With smaller security budgets and IT teams than enterprise businesses, small and medium-sized companies are more vulnerable to cyberattacks. Insightly's new security features hope to combat that.
- October 26, 2016
By combing CRM data, Abacus looks to provide finance teams with a clearer picture on costs accrued during marketing campaigns and events.
- May 11, 2015
Analytics tools have been incorporated into various enterprise departments. So why are contact center analytics still considered novel rather than vital?
- March 09, 2015
Marketers strive to provide personalized experiences to their customers. But customers will only reveal personal information in exchange for trust.
- December 21, 2011
Consultant and author Katie Paine has formed a social media standards group to create definitions and best practices for defining customer relationships, influence and engagement.
- September 28, 2011
Communicating with customers through multiple channels is not a luxury, it’s a necessity. Find out how companies use CEM technology to craft a single view of the customer across channels.
- September 15, 2011
Using CRM analytics is a popular trend, but it’s important to make a solid business case for bringing it into a CRM environment. Learn what to expect from CRM analytics and how to develop a business plan for integrating the data.
- October 17, 2006
A new data quality system lets the customer information repository match millions of records in just hours.