Email marketing strategy
- September 14, 2018
Adobe looking to acquire Marketo could also be a ploy to incite a bidding war for Marketo from its holding company, Vista Equity, according to an analyst.
- August 21, 2018
HubSpot sales, marketing and service hubs get new features with Conversations, previewed last year and going live this month.
- April 13, 2018
Oracle customers weigh in on executive's hypothesis that analytics can now prove ROI of the martech stack -- or soon will -- and make marketing a revenue center just like sales.
- March 15, 2017
The purchase of Tagga is expected to help Campaign Monitor combine cloud email marketing with CRM. Less costly, more personalized marketing campaigns will be possible.
- November 29, 2016
HubSpot CEO Brian Halligan recently outlined research on how the sales cycle has changed: Supply is up, demand is down and the cold call is dead.
- March 31, 2016
A PwC expert says customers expect more and more from their digital interactions with companies. But marketing methods like customer personalization haven't caught up.
- March 29, 2016
Royal Philips of the Netherlands wanted to step into the modern era of content marketing to better serve customers on its website. But legacy IT systems stood in the way.
- March 29, 2016
The Royal Bank of Scotland wanted to know more about its customers, and it wanted to use analytics to gain that insight. But it needed to democratize the data first.
- March 25, 2016
Redbox, a video rental company, is well past the tipping point for its customers being on mobile. But capturing sales requires understanding their 'happy path.'
- February 22, 2016
With the addition of new mobile app features, Adobe Marketing Cloud strives to make enterprise mobile apps more compelling and user-friendly.
- January 12, 2015
Companies want to use data to personalize customer interaction and boost sales. But data silos have left some adrift.
- September 05, 2014
New lead generation tools use gamification and analytics to create competition and boost revenue among sales teams.
- August 08, 2014
Sales and marketing platform Salesgenie looks to upgrade lead management and marketing capabilities, enabling users to customize email campaigns and contact prospects; and other CRM news.
- October 26, 2011
While QR codes have potential as a strategic business and marketing tool, their true business value has yet to emerge.
- May 26, 2011
An online news source in the independent film industry gives a lead role to email in its marketing strategy and found it delivers a clear advantage over social channels with the measurable results it provides.