Email marketing strategy

  • October 30, 2007 30 Oct'07

    Campaign management requires collaboration at John Deere

    The agricultural and construction equipment manufacturer John Deere is streamlining collaboration within its marketing department thanks to Six Sigma and a new application.

  • October 05, 2006 05 Oct'06

    Contact optimization confusing marketers

    There's plenty of buzz in marketing about anything that might improve efficiencies or manage customer contact fatigue, but contact optimization isn't the answer for everyone.

  • January 26, 2006 26 Jan'06

    The best in email marketing

    Forrester Research has identified the some of the best vendors in email marketing and predicts future trends for this evolving market segment.

  • November 17, 2005 17 Nov'05

    A fine pair for SMBs: CRM and e-commerce

    The connection between e-commerce and CRM is getting a lot smoother for small and medium-sized businesses, thanks to a release this week from NetSuite and the entrance of a very large competitor.

  • July 19, 2005 19 Jul'05

    Email marketers face phishing fallout

    Email marketing, already hindered by federal antispam regulations, is getting harder thanks to phishing. There are some steps to help counteract it.

  • May 10, 2005 10 May'05

    Email marketing alive and well

    Despite the onslaught of spam, personal and professional messages, email remains an efficient and effective marketing medium.

  • March 24, 2005 24 Mar'05

    Email marketing etiquette

    When email etiquette is unclear, how do you determine what is a justified follow-up email? Guest columnist Michael Katz sets out to find the answer.

  • January 18, 2005 18 Jan'05

    Uniting marketing and IT

    Getting IT and marketing to work together will be increasingly important this year as new marketing technology investments are made.

  • November 16, 2004 16 Nov'04

    Hosted CRM grows up

    Hosted CRM vendors are branching out beyond traditional sales force automation tools, as a flurry of e-mail marketing announcements this month showed.

  • October 07, 2004 07 Oct'04

    Petco looks to save the abandoned

    Petco combines Web site analytics with email marketing to solve cart abandonment problems.

  • October 04, 2004 04 Oct'04

    Hosted CRM market heats up

    RightNow adds sales and marketing functionality while Salesnet adds administration services, an automotive vertical and a data cleansing tool.

  • September 08, 2004 08 Sep'04

    Eloqua CEO: 'It's marketing 101'

    Toronto-based Eloqua Corp. sells marketing automation software to business-to-business companies. In an interview with last week, CEO Mark Organ offered his thoughts on trends in marketing automation and the importance of ...

  • December 17, 2003 17 Dec'03

    Experts: National antispam law might benefit marketers

    As unbelievable as it sounds, the "can spam" measure might be a blessing to marketers coping with much tougher state laws.

  • October 30, 2003 30 Oct'03

    Shell fuels customer relationships through e-mail

    Peppers & Rogers found that the oil giant's e-mail strategy does a lot more than just improve customer communication.

  • October 29, 2003 29 Oct'03

    Analyst: Firms must follow spirit of antispam law

    Even if the forthcoming federal crackdown lacks real teeth, marketers need to get the message and start policing themselves.