Email marketing strategy
- October 30, 2007
The agricultural and construction equipment manufacturer John Deere is streamlining collaboration within its marketing department thanks to Six Sigma and a new application.
- October 05, 2006
There's plenty of buzz in marketing about anything that might improve efficiencies or manage customer contact fatigue, but contact optimization isn't the answer for everyone.
- January 26, 2006
Forrester Research has identified the some of the best vendors in email marketing and predicts future trends for this evolving market segment.
- November 17, 2005
The connection between e-commerce and CRM is getting a lot smoother for small and medium-sized businesses, thanks to a release this week from NetSuite and the entrance of a very large competitor.
- July 19, 2005
Email marketing, already hindered by federal antispam regulations, is getting harder thanks to phishing. There are some steps to help counteract it.
- May 10, 2005
Despite the onslaught of spam, personal and professional messages, email remains an efficient and effective marketing medium.
- March 24, 2005
When email etiquette is unclear, how do you determine what is a justified follow-up email? Guest columnist Michael Katz sets out to find the answer.
- January 18, 2005
Getting IT and marketing to work together will be increasingly important this year as new marketing technology investments are made.
- November 16, 2004
Hosted CRM vendors are branching out beyond traditional sales force automation tools, as a flurry of e-mail marketing announcements this month showed.
- October 07, 2004
Petco combines Web site analytics with email marketing to solve cart abandonment problems.
- October 04, 2004
RightNow adds sales and marketing functionality while Salesnet adds administration services, an automotive vertical and a data cleansing tool.
- September 08, 2004
Toronto-based Eloqua Corp. sells marketing automation software to business-to-business companies. In an interview with SearchCRM.com last week, CEO Mark Organ offered his thoughts on trends in marketing automation and the importance of ...
- December 17, 2003
As unbelievable as it sounds, the "can spam" measure might be a blessing to marketers coping with much tougher state laws.
- October 30, 2003
Peppers & Rogers found that the oil giant's e-mail strategy does a lot more than just improve customer communication.
- October 29, 2003
Even if the forthcoming federal crackdown lacks real teeth, marketers need to get the message and start policing themselves.