Email marketing strategy
- October 14, 2003
Two separate studies reached one common conclusion: consumers and businesses are getting savvy when it comes to spam. The reports give marketers a real sense of what they're up against.
- September 30, 2003
As a marketing company details which companies' e-mails get opened and whose wind up deleted, Gartner is warning marketers of the new e-mail reality facing them.
- August 21, 2003
A "do not spam" law will pass in 12-18 months, says one consultant, who offered advice on how companies should focus their marketing.
- September 30, 2002
Shoe retailer Nine West tried e-mail marketing on for size. Peppers & Rogers reports on the steps taken to ensure a successful campaign.
- September 10, 2002
The economy sliced e-mail-marketing projects from many budgets, but the purse strings may now be loosening. Insiders that Peppers & Rogers consulted say getting your campaigns to work requires monitoring, tracking and targeting.
- January 12, 2002
When it comes to raising customer privacy concerns, e-mail marketers actually may have a little extra leeway these days. But marketers need to make the most of the limited space e-mail offers.
- January 05, 2001 05 Jan'01
- September 25, 2000 25 Sep'00