- December 24, 2018
Acquisitions and new products marked a busy 2018, with vendors like Salesforce, Adobe and SAP making splashy acquisitions while refocusing on customer experience.
- November 19, 2018
Zendesk moves on from focusing solely on customer service by adding analytics, sales force automation and CRM capabilities, while also providing third-party integrations on AWS.
- September 14, 2018
Adobe looking to acquire Marketo could also be a ploy to incite a bidding war for Marketo from its holding company, Vista Equity, according to an analyst.
- May 23, 2018
Adobe looks to challenge Salesforce by adding e-commerce capabilities into its CX suite of products, just months after Salesforce doubled down on e-commerce with CloudCraze purchase.
- January 23, 2018
Whether or not Salesforce is building out its own infrastructure is the first big CRM story in 2018, but it won't be the only one.
- June 19, 2017
Large enterprise customers demonstrate novel uses of Pegasystems' CRM platform for business process management as Pega leadership, users mull the potential of CRM AI.
- June 06, 2017
AI in CRM holds promise, but Pegasystems' CEO warns business users not to believe the hype -- especially around Salesforce and Oracle AI.
- March 31, 2017
With Sales Navigator enhancements, which include an enterprise edition, LinkedIn hopes to capitalize on sales reps' increasing use of social media as a sales tool.
- January 24, 2017
Automation and notification processes are increasingly being left to chatbots, providing employees with clearer project updates and leading to less monotony.
- October 26, 2016
By combing CRM data, Abacus looks to provide finance teams with a clearer picture on costs accrued during marketing campaigns and events.
- December 22, 2015
New CRM technologies such as the Internet of Things and native analytics apps piqued interest in 2015. But adoption of these technologies has yet to reach critical mass.
- December 16, 2015
A new partnership will bring the cloud file-sharing capability of Box to Salesforce.
- March 24, 2015
Microsoft is trying to lead customers to the cloud with hybrid offerings, such as Microsoft Dynamics CRM. But will that succeed?
- August 08, 2014
Sales and marketing platform Salesgenie looks to upgrade lead management and marketing capabilities, enabling users to customize email campaigns and contact prospects; and other CRM news.