News

Social CRM and Web 20

• March 02, 2018 02 Mar'18

  When selling on social media, marketers weigh chatbots vs. humans

  Marketers interested in social selling need to weigh whether to use chatbots or deploy actual customer service agents. The decision depends on a number of variables.

• February 28, 2018 28 Feb'18

  IT Priorities survey: CRM trends indicate move to the cloud

  Hybrid cloud and on-premises IT should remain the norm for years. But more respondents to TechTarget's late 2017 survey indicate more cloud CRM and social media monitoring.

• January 03, 2017 03 Jan'17

  Three key 2017 technology trends to know

  Predictive analytics, voice-activated devices and artificial intelligence will take shape as significant technology trends in 2017. Some still await further maturity.

• June 16, 2016 16 Jun'16

  Customer engagement strategies hinge on social media savvy

  There are a number of tools that help companies collect and analyze customer data behind the scenes, but the most valuable interactions may happen out in the open on social media.

• June 13, 2016 13 Jun'16

  Microsoft-LinkedIn deal to benefit Office 365, Dynamics CRM

  Microsoft plans to acquire professional network LinkedIn for $26.2 billion to provide a more comprehensive system of information for Office 365 and Dynamics CRM.

• April 06, 2016 06 Apr'16

  Blockchain as a service may be in your future -- like it or not

  Although consumers have been reticent about digital payments, new services -- such as Venmo and blockchain -- are making the benefits of mobile payments difficult to deny.

• June 12, 2015 12 Jun'15

  Customer identity management still thorn in side of e-commerce

  As mobile e-commerce gathers steam, companies are struggling to make it a frictionless reality for customers and pain-free for themselves.

• April 01, 2015 01 Apr'15

  New digital marketing trends for 2015 emerge with full force

  Companies are enlisting a variety of data, such as consumer location and demographics to join digital marketing with in-store, physical experiences.

• January 08, 2015 08 Jan'15

  Social engagement opportunities about more than selling

  In this book excerpt, thought leader and author David Giannetto discusses ways companies can cost-effectively identify and gain customers.

• November 25, 2014 25 Nov'14

  Mobile devices could end retail's 'race to the bottom' on Black Friday

  Industry watchers say retailers need to exploit mobile devices and community forums to end the race to the bottom of deep discounting.

• October 03, 2014 03 Oct'14

  Is self-service sales hacking the traditional model?

  Collaboration software company Atlassian acquired 40,000 customers -- with no sales team. It uses self-service to hack into the traditional sales model.

• September 22, 2014 22 Sep'14

  Subscription models are upending business as usual

  Many companies are moving to subscription-based models to deepen customer relationships.

• September 05, 2014 05 Sep'14

  SalesMesh 2.0 features more control over customer data

  AppMesh's latest update to its mobile app, SalesMesh, gives users more ways to refine customer data before it is put into a corporate system.

• September 04, 2014 04 Sep'14

  Customer data privacy looms large in social business

  Using social media to gather data on customers has been rife with opportunities -- and risks -- for customer data privacy.

• August 15, 2014 15 Aug'14

  Multichannel retail faces new challenges, says RSR report

  In the era of multichannel retail, companies are struggling with customer data management, inventory fulfillment and more.