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Voices of CRM: Seth Godin on marketing metrics and social media

Seth Godin, marketing guru and blogger, discusses CRM, his books, social media and why marketers shouldn't be overly concerned with metrics.

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In this podcast, Seth Godin, author of nine books, including the New York Times bestseller Purple Cow: Transforming Your Business by Being Remarkable, talks about how CRM has failed marketing, what marketers can learn from social media and his take on the market. He also questions the fascination with metrics in marketing.

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  Voices of CRM: Seth Godin  

  • Listen to the podcast here: Seth Godin, marketing guru and blogger, discusses CRM, his books, social media and why marketers should not be overly concerned with metrics.

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