Opinion

Opinion

CRM ROI

• Business software strategies strengthen the inbound marketing process

  It's not enough to just purchase new marketing software. Your overall business strategy will determine your company's needs and steer you away from costly mistakes.  Continue Reading

• Sensible contact center infrastructure updates for 2017

  Contact center infrastructure evolves quickly and updates are inevitably necessary. Here's how to identify and make the changes your organization needs to ensure customer success.  Continue Reading

• IT security measures obstruct operational efficiency

  While companies go to great lengths to enlist IT security measures, the reality is they block business productivity.  Continue Reading

• IT outsourcing doesn't provide clear cost savings

  While companies often rely on IT outsourcing to reduce costs, there are better reasons to farm out IT management.  Continue Reading

• IT change management needs to spell out ROI for users

  CRM projects will fail from the outset if your change management strategy doesn't center on what's in it for users.  Continue Reading

• IT hiring strategy: Groom talent within or hire from outside?

  If you're wondering, 'Should I groom IT talent from within or hire from the outside?' both paths offer risks and rewards.  Continue Reading

• With M&A activity, IT must get involved

  When M&A activity strikes, IT is invariably affected. Mergers and acquisitions require IT departments to jump into the fray -- and test their mettle.  Continue Reading

• Why buy Microsoft?

  Lots of criticism is leveled against the vendor. It doesn’t lead; its software is costly. But there are good reasons to do things the Windows way.  Continue Reading

• On becoming a CIO -- by a CIO

  Becoming a CIO requires technologists to take on high-profile projects and speak in business terms. A CIO outlines five rules for climbing the IT ladder.  Continue Reading

• Why your software selection process needs an adjustment

  Companies' software selection processes often focus too much on features and functions and not enough on future enhancement and integration.  Continue Reading

• Mobile, social, analytics offer promise but demand new metrics

  Columnist Denis Pombriant is excited about the potential of social media, mobile technology and analytics used together, but he’s hoping for some new ways to measure them.  Continue Reading