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Revenue ops main theme at Ramp by InsightSquared conference

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Beyond recapping the Ramp by InsightSquared conference and some of the keynote speakers, the Pipeline podcast looks back at other favorite guest speakers at conferences.

Customers, potential customers and partners of InsightSquared Inc. gathered in Boston for two days for Ramp 2018, the dashboard and reporting software vendor's second annual conference. The Pipeline podcast was there to take in the conference festivities.

Revenue ops was among the main topics discussed at Ramp, with keynotes and conversations dedicated to the idea of bringing together marketing, sales and service departments to improve ROI and revenue.

To help companies with that objective, InsightSquared also unveiled a new set of marketing analytics tools that may help companies uncover insights within the marketing process, including marketing attribution, demand management, and planning and analysis.

"There's a natural tension between sales and marketing," said Matisha Ladiwala, GM of marketing analytics for InsightSquared, on the conference stage. Ladiwala ran through a demo of some of the tools' capabilities before two InsightSquared customers spoke about using the marketing analytics tools.

One of Ladiwala's demos showed a dashboard that united data from the sales and marketing departments and determined how quickly sales followed up on leads and how many leads were making it into the funnel. This revenue ops approach is beneficial to companies that have traditionally used a more manual, time-intensive approach to reporting, according to InsightSquared.

Aggregating information from areas was very manual and time-consuming.
Guido BartolacciNew Breed

One InsightSquared user, Guido Bartolacci, manager of acquisition and strategy at New Breed, an inbound marketing and sales agency, told conference attendees: "Aggregating information from areas was very manual and time-consuming."

By using InsightSquared's new marketing analytics tools while in beta, the marketing and sales agency was able to pull together data from multiple sources quickly and with more insight, Bartolacci said.

Beyond discussing the revenue ops-focused conference, this Pipeline podcast also touches on some of the other speakers at Ramp, including Nate Silver, data scientist and founder of the FiveThirtyEight blog, and TrackMaven CEO Allen Gannett, who gave a lively, entertaining keynote on creativity.

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