Get started Bring yourself up to speed with our introductory content.

The year of CRM governance, risk and compliance

In 2014, we can expect that CRM governance, risk and compliance will heat up, predicts an expert.

As security and compliance become more critical facets of business operations, they are having a greater effect on customer relationship management.

In this podcast, Denis Pombriant, president of Beagle Research Group LLC, shares his more controversial, left-field predictions for the CRM landscape in 2014.

For more on governance, risk and compliance

ERM or GRC: Which adds more value?

How do you manage risk when using SaaS?

"One of the next big things we [will] need to consider is governance. ... It's going to be very important to anyone who professes to have a software development platform." While governance, risk and compliance (GRC) isn't new, Pombriant suggested that GRC is about to become a major CRM theme.

Pombriant also discussed the role of marketing in CRM and his predictions for its role in the industry. Next year "might be a year of catch-up for the customer," he said. In 2013, CRM marketing developed, and now it's time for users to adopt these technologies and use them.

Pombriant also predicted that community as a component of social media will blossom in 2014  "Community is going to become the next CRM," Pombriant said. "If you look at the social wave that's been going on for the better part of a decade now, I think community is the next phase of that."

Check out this podcast to learn more about these and Pombriant's other predictions.


This was last published in December 2013

Dig Deeper on Data governance

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.