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6. The number of times that users click on links in an email or on a Web site

This answer to the sixth question from's email marketing quiz describes the clickthrough rate, which is the number of times users click on links in an email message or on a Web site.

Answer: clickthrough rate

In banner advertising on a Web site, the clickthrough rate (CTR) is the percentage of times that viewers of a Web page click on a given banner ad, causing a request for the advertiser's Web site to be transmitted to the viewer. For example, if two out of every 100 visitors to a Web page clicked on a given ad...
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This was last published in October 2006

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