CRM technology and software decisions
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Staff Pick: CRM Buyer's Guide
The CRM platform market is crowded. That’s why our buyer’s guide explores considerations for buying the right tool, the leading CRM products, top drivers for upcoming purchases, and vendor-neutral product spotlights on HubSpot, SugarCRM, Salesforce and Marketo, and more.
CRM technology and software decisions News
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August 21, 2018
21
Aug'18
HubSpot Conversations adds chatbots, collaborative inbox
HubSpot sales, marketing and service hubs get new features with Conversations, previewed last year and going live this month.
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June 27, 2018
27
Jun'18
AppExchange in Salesforce a slam-dunk for Detroit Pistons' workflow
The Detroit Pistons needed help getting the most out of Salesforce, so they turned to AppExchange -- although the abundance of choices is sometimes a challenge.
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June 26, 2018
26
Jun'18
SAP C/4HANA, Pega Infinity ramp up the CRM market
The Pipeline podcast duo discusses the CRM market after the unveiling of Pega Infinity and SAP C/4HANA, as well as technology news from Uber about detecting drunk passengers.
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June 20, 2018
20
Jun'18
Adobe-Microsoft partnership adds key integrations
Adobe brings its Document Cloud to Microsoft Office 365 and Dynamics 365, making it easier for licensees of both to quickly convert files into PDFs and into Acrobat.
CRM technology and software decisions Get Started
Bring yourself up to speed with our introductory content
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Which SAP C/4HANA deployment options create great customer experience?
Companies looking to SAP to help them create great customer experience should understand C/4HANA deployment options and which is best for them. Continue Reading
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Cloud vs. legacy ERP systems: Tug of war intensifies for SMBs
Aging legacy ERP systems at SMBs seem to be getting plenty of scrutiny these days. Heightened consumer demands, shifting technology landscapes and relentless market disruptions, not to mention maintenance costs, technical support and obsolescence, ... Continue Reading
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Develop smart AI in CRM strategies to win and keep customers
Of the three words that comprise customer relationship management, one word binds the other two. As necessity and competition dictate that CRM upgrade itself with artificial intelligence and flights to the cloud, what counts most in ... Continue Reading
Evaluate CRM technology and software decisions Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Pressures mount on SMBs to modernize aging ERP processes
To upgrade or replace their old and cranky ERP systems, SMBs must consider several options, and the cloud figures prominently. But the final decision is seen shifting away from IT. Continue Reading
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Salesforce Health Cloud for Payers brings CRM to insurance
With its CRM system for payers, Salesforce is targeting a competitive market in which health insurers are fighting for members seeking lower costs and better health outcomes. Continue Reading
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Tea Forte steeps value from new B2C CRM
B2B CRM vendors like Marketo and Salesforce have tailored their wares for consumer-facing businesses, but B2C CRM vendor Zaius proved to be the right cup of tea for one company. Continue Reading
Manage CRM technology and software decisions
Learn to apply best practices and optimize your operations.
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Marketing reporting software is dying, says InsightSquared CMO
InsightSquared CMO discusses the importance of vendor-agnostic reporting and why marketing-only reporting software is dying. Continue Reading
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Looking ahead at trends in CRM in 2018
More AI capabilities, intelligent security and augmented reality should gain prominence for CRM users in 2018. Continue Reading
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Experts weigh in on the future of blockchain CRM technology
As blockchain technology makes its way into more industries, how will it affect CRM? We asked three experts what they foresee for blockchain CRM. Continue Reading
Problem Solve CRM technology and software decisions Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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How do we choose a CRM system for small business?
The largest companies can choose the largest CRM platforms, but what's left for small- and medium-sized businesses? How should they choose the right systems? Continue Reading
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How to plan for a Salesforce server switch
If your company has alerted you about an imminent Salesforce server switch by the CRM provider, here's a step-by-step process to ensure a smooth transition. Continue Reading
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Has Salesforce Wave lived up to the hype?
Six months after its launch, Salesforce Wave, or Analytics Cloud, may not be delivering on its high post-Dreamforce expectations. Continue Reading