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CRM technology and software decisions News
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November 19, 2018
19
Nov'18
Zendesk CRM moves beyond customer service into CX
Zendesk moves on from focusing solely on customer service by adding analytics, sales force automation and CRM capabilities, while also providing third-party integrations on AWS.
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November 16, 2018
16
Nov'18
At Acquia Engage, CTO talks of open source WCM, Red Hat buy
Drupal author and Acquia founder Dries Buytaert talks about how the web content management system written for fun is morphing into a platform from which CX and e-commerce flow.
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October 25, 2018
25
Oct'18
Adobe Magento Commerce Cloud brings e-commerce muscle
After acquiring Magento for $1.7 billion earlier this year, Adobe has integrated its commerce product into Adobe Experience Cloud for both enterprises and SMBs.
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October 22, 2018
22
Oct'18
FinancialForce adds Einstein Analytics to back office
FinancialForce added an analytics layer to its Professional Services Automation product to help its users find better insights in their back-office applications.
CRM technology and software decisions Get Started
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Dreamforce 2018 conference highlights and key takeaways
Salesforce will reveal new features, tools and platform updates at Dreamforce 2018 in San Francisco Sept. 25-28. Use this guide to stay up to date. Continue Reading
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Which SAP C/4HANA deployment options create great customer experience?
Companies looking to SAP to help them create great customer experience should understand C/4HANA deployment options and which is best for them. Continue Reading
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Cloud vs. legacy ERP systems: Tug of war intensifies for SMBs
Aging legacy ERP systems at SMBs seem to be getting plenty of scrutiny these days. Heightened consumer demands, shifting technology landscapes and relentless market disruptions, not to mention maintenance costs, technical support and obsolescence, ... Continue Reading
Evaluate CRM technology and software decisions Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Salesforce for B2C helps tire maker grab consumer traction
Classic tire maker BFGoodrich deploys Salesforce Marketing Cloud for B2C campaigns that communicate directly to consumers and get valuable feedback in return. Continue Reading
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Invest in people for better customer experience in marketing
At the MarTech conference, analysts discussed the importance of customer experience in marketing, customer data protection and designated martech leadership. Continue Reading
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Pressures mount on SMBs to modernize aging ERP processes
To upgrade or replace their old and cranky ERP systems, SMBs must consider several options, and the cloud figures prominently. But the final decision is seen shifting away from IT. Continue Reading
Manage CRM technology and software decisions
Learn to apply best practices and optimize your operations.
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7 tips for improving marketing technology stacks
Being deliberate about integrating a new tool into marketing technology stacks will help ensure they produce ROI and makes processes more efficient. Continue Reading
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SAP C/4HANA name irks some Hybris users, but most take in stride
Some Hybris customers give the rebrand to SAP Customer Experience and SAP C/4HANA a thumbs-down, but others believe that it's all part of the IT name game. Continue Reading
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AppExchange in Salesforce a slam-dunk for Detroit Pistons' workflow
The Detroit Pistons needed help getting the most out of Salesforce, so they turned to AppExchange -- although the abundance of choices is sometimes a challenge. Continue Reading
Problem Solve CRM technology and software decisions Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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How do we choose a CRM system for small business?
The largest companies can choose the largest CRM platforms, but what's left for small- and medium-sized businesses? How should they choose the right systems? Continue Reading
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How to plan for a Salesforce server switch
If your company has alerted you about an imminent Salesforce server switch by the CRM provider, here's a step-by-step process to ensure a smooth transition. Continue Reading
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Has Salesforce Wave lived up to the hype?
Six months after its launch, Salesforce Wave, or Analytics Cloud, may not be delivering on its high post-Dreamforce expectations. Continue Reading