CRM technology and software decisions

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Staff Pick: CRM Buyer's Guide

The CRM platform market is crowded. That’s why our buyer’s guide explores considerations for buying the right tool, the leading CRM products, top drivers for upcoming purchases, and vendor-neutral product spotlights on HubSpot, SugarCRM, Salesforce and Marketo, and more.

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CRM technology and software decisions News

October 22, 2018 22 Oct'18
FinancialForce adds Einstein Analytics to back office

FinancialForce added an analytics layer to its Professional Services Automation product to help its users find better insights in their back-office applications.
October 17, 2018 17 Oct'18
Pipeline podcast ranges over Dreamforce news

Einstein Voice, Customer 360, Salesforce partners and all things Dreamforce. The Pipeline podcast takes on these developments and takes an inside look at Salesforce Tower, too.
September 26, 2018 26 Sep'18
Clicks-and-bricks one-up online companies with behavioral data

Physical stores and banks are closing, losing ground to more agile online competitors. Technology and data can help them fight back.
September 25, 2018 25 Sep'18
Salesforce AI users reveal pros and cons

Salesforce Einstein users shared their experiences with the AI tools, including the challenges of getting the C-suite to buy in.

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CRM technology and software decisions Get Started

Bring yourself up to speed with our introductory content

Dreamforce 2018 conference highlights and key takeaways

Salesforce will reveal new features, tools and platform updates at Dreamforce 2018 in San Francisco Sept. 25-28. Use this guide to stay up to date. Continue Reading
Which SAP C/4HANA deployment options create great customer experience?

Companies looking to SAP to help them create great customer experience should understand C/4HANA deployment options and which is best for them. Continue Reading
Cloud vs. legacy ERP systems: Tug of war intensifies for SMBs

Aging legacy ERP systems at SMBs seem to be getting plenty of scrutiny these days. Heightened consumer demands, shifting technology landscapes and relentless market disruptions, not to mention maintenance costs, technical support and obsolescence, ... Continue Reading

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Evaluate CRM technology and software decisions Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Invest in people for better customer experience in marketing

At the MarTech conference, analysts discussed the importance of customer experience in marketing, customer data protection and designated martech leadership. Continue Reading
Pressures mount on SMBs to modernize aging ERP processes

To upgrade or replace their old and cranky ERP systems, SMBs must consider several options, and the cloud figures prominently. But the final decision is seen shifting away from IT. Continue Reading
Salesforce Health Cloud for Payers brings CRM to insurance

With its CRM system for payers, Salesforce is targeting a competitive market in which health insurers are fighting for members seeking lower costs and better health outcomes. Continue Reading

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Manage CRM technology and software decisions

Learn to apply best practices and optimize your operations.

SAP C/4HANA name irks some Hybris users, but most take in stride

Some Hybris customers give the rebrand to SAP Customer Experience and SAP C/4HANA a thumbs-down, but others believe that it's all part of the IT name game. Continue Reading
AppExchange in Salesforce a slam-dunk for Detroit Pistons' workflow

The Detroit Pistons needed help getting the most out of Salesforce, so they turned to AppExchange -- although the abundance of choices is sometimes a challenge. Continue Reading
Marketing reporting software is dying, says InsightSquared CMO

InsightSquared CMO discusses the importance of vendor-agnostic reporting and why marketing-only reporting software is dying. Continue Reading

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Problem Solve CRM technology and software decisions Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

How do we choose a CRM system for small business?

The largest companies can choose the largest CRM platforms, but what's left for small- and medium-sized businesses? How should they choose the right systems? Continue Reading
How to plan for a Salesforce server switch

If your company has alerted you about an imminent Salesforce server switch by the CRM provider, here's a step-by-step process to ensure a smooth transition. Continue Reading
Has Salesforce Wave lived up to the hype?

Six months after its launch, Salesforce Wave, or Analytics Cloud, may not be delivering on its high post-Dreamforce expectations. Continue Reading

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