CRM technology and software decisions

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Staff Pick: CRM Buyer's Guide

Summary: The CRM platform market is crowded. That’s why our buyer’s guide explores considerations for buying the right tool, the leading CRM products, top drivers for upcoming purchases, and vendor neutral product spotlights on HubSpot, SugarCRM, Salesforce and Marketo, and more.

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CRM technology and software decisions News

June 04, 2018 04 Jun'18
Pega Infinity upgrades include marketing AI tools, blockchain support

Pega Infinity adds new digital transformation tools for low-code app development, bot libraries and AI that can optimize apps and assist with marketing campaigns.
May 23, 2018 23 May'18
Adobe acquisition of Magento puts Salesforce in its sights

Adobe looks to challenge Salesforce by adding e-commerce capabilities into its CX suite of products, just months after Salesforce doubled down on e-commerce with CloudCraze purchase.
May 15, 2018 15 May'18
HubSpot customer service tool Service Hub aims to transform SMBs

HubSpot's Service Hub, the new customer service product, aims at helping small and medium businesses complete the view of the customer, combined with the company's sales and marketing products.
April 23, 2018 23 Apr'18
What Salesforce's CloudCraze acquisition means for customers

CloudCraze president calls the acquisition by Salesforce 'a huge win' for its customers and for Commerce Cloud customers, with the capability of selling B2C and B2B on one platform.

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CRM technology and software decisions Get Started

Bring yourself up to speed with our introductory content

Develop smart AI in CRM strategies to win and keep customers

Of the three words that comprise customer relationship management, one word binds the other two. As necessity and competition dictate that CRM upgrade itself with artificial intelligence and flights to the cloud, what counts most in ... Continue Reading
Interactive Voice Response (IVR)

Interactive Voice Response (IVR) is an automated telephony system that interacts with callers, gathers information and routes calls to the appropriate recipients. Continue Reading
voice recognition (speaker recognition)

Voice or speaker recognition is the ability of a machine or program to receive and interpret dictation or to understand and carry out spoken commands. Continue Reading

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Evaluate CRM technology and software decisions Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Selecting a CRM cloud to host sales, service and marketing

Azure, AWS and Google are popular public clouds. But not all CRM systems are interchangeable with each of them. Experts break down the decision-making process. Continue Reading
Marketers face stiff challenges improving CRM capabilities

Amid the proliferation of AI and cloud-based apps, marketers acknowledge and take partial blame for problems encountered along the way to improving their CRM capabilities. Continue Reading
AI for customer service at the peril of personal relations

AI tools in CRM help companies deliver hyper-personalized customer experiences but prevent customers from actually having personal interactions with service agents. Continue Reading

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Manage CRM technology and software decisions

Learn to apply best practices and optimize your operations.

Marketing reporting software is dying, says InsightSquared CMO

InsightSquared CMO discusses the importance of vendor-agnostic reporting and why marketing-only reporting software is dying. Continue Reading
Looking ahead at trends in CRM in 2018

More AI capabilities, intelligent security and augmented reality should gain prominence for CRM users in 2018. Continue Reading
Experts weigh in on the future of blockchain CRM technology

As blockchain technology makes its way into more industries, how will it affect CRM? We asked three experts what they foresee for blockchain CRM. Continue Reading

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Problem Solve CRM technology and software decisions Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

How do we choose a CRM system for small business?

The largest companies can choose the largest CRM platforms, but what's left for small- and medium-sized businesses? How should they choose the right systems? Continue Reading
How to plan for a Salesforce server switch

If your company has alerted you about an imminent Salesforce server switch by the CRM provider, here's a step-by-step process to ensure a smooth transition. Continue Reading
Has Salesforce Wave lived up to the hype?

Six months after its launch, Salesforce Wave, or Analytics Cloud, may not be delivering on its high post-Dreamforce expectations. Continue Reading

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