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8 challenges customer success teams face

Effective customer success improves retention and growth, but many teams struggle to understand customers' goals, create a smooth onboarding process and align with sales teams.

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AI agents evolve how automated customer service works

Thrive, a managed services provider, discusses real-world applications of AI agents for customer service.

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'AI receptionist' IVR takes flight with customer service

Traditional rules-based interactive voice response technology could be on its way out.

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How to use generative AI for marketing

Organizations can use generative AI to write marketing content and analyze customer data quicker than a human. However, the tools require basic prompt engineering skills.

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Customer Experience Basics

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    How to use generative AI for marketing

    Organizations can use generative AI to write marketing content and analyze customer data quicker than a human. However, the tools require basic prompt engineering skills.

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    What is direct marketing?

    Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or website or a request for further information) from a selected group of consumers in response to communication from a marketer.

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    Top 12 customer experience metrics and KPIs in 2025

    Net Promoter Score is the most popular customer metric, but it's not the only one for CX teams to measure. Understand which metrics to track and how to calculate them.

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