Commerce technology and strategy

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Commerce technology and strategy News

June 07, 2018 07 Jun'18
SAP e-commerce extends to Azure, other new features added

Artificial Christmas tree manufacturer Balsam Brands uses Hybris to expand internationally, allowing for dynamic pricing and product catalogs, depending on the country.
May 23, 2018 23 May'18
Adobe acquisition of Magento puts Salesforce in its sights

Adobe looks to challenge Salesforce by adding e-commerce capabilities into its CX suite of products, just months after Salesforce doubled down on e-commerce with CloudCraze purchase.
May 14, 2018 14 May'18
Recapping Oracle Modern CX: CX execs share challenges

What's on the minds of customer experience execs right now? This Pipeline podcast breaks down grumblings and rumblings from Oracle's Modern CX show.
April 23, 2018 23 Apr'18
What Salesforce's CloudCraze acquisition means for customers

CloudCraze president calls the acquisition by Salesforce 'a huge win' for its customers and for Commerce Cloud customers, with the capability of selling B2C and B2B on one platform.

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Interactive Voice Response (IVR)

Interactive Voice Response (IVR) is an automated telephony system that interacts with callers, gathers information and routes calls to the appropriate recipients. Continue Reading
customer experience management (CEM or CXM)

Customer experience management (CEM or CXM) is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization. Continue Reading
virtual agent (intelligent virtual agent or virtual rep)

A virtual agent (sometimes called an intelligent virtual agent, virtual rep or chatbot) is used to describe a program based in artificial intelligence (AI) that provides automated customer service. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Cohesive AI in CRM strategies requires a singular 360 view

Implementing and upgrading AI CRM marketing and sales capabilities requires a holistic, multipronged strategy that encompasses all departments and customer engagement channels. Continue Reading
Blockchain loyalty programs building future of customer experience

While blockchain platforms are still under construction and use cases are still being written, Hooters invests in its own. Others -- including employee rewards -- are to come. Continue Reading
Accommodating GDPR email marketing regulations a top priority

Between new GDPR email marketing regulations and questions about AI, the marketing automation trends to watch might include an AI slowdown. Experts give mixed opinions. Continue Reading

Learn to apply best practices and optimize your operations.

How to improve retail sales in seven steps

Retailers, especially traditional brick-and-mortar retailers, need to throw caution to the wind and follow these seven steps to spur sales and provide remarkable retail. Continue Reading
E-commerce GDPR for Salesforce: Watch what data you capture

Making your Salesforce GDPR compliance strategy for e-commerce starts with monitoring the customer data you collect, starting with cookies -- and we don't mean the Keebler kind. Continue Reading
Expert: Boring retail is dying as tech gains importance

Technologies such as augmented reality and AI in retail are becoming more important for brands looking to gain a selling edge. Tune in to the latest Pipeline podcast to learn more. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Survey marketing leads to sales insights for outdoor association

After decades of catering to the needs of known customers, outdoor retailers now see the light and are targeting old and new customers with data-driven marketing and sales initiatives. Continue Reading
How to improve the customer experience in 15 steps

Learn how to improve the customer experience with these 15 customer experience initiatives any company can implement. Continue Reading
Top contact center management dos and don'ts

Customer service agents set the tone for a customer's interactions with a company. Learn how to improve the experience with contact center management dos and don'ts from an expert. Continue Reading