Commerce technology and strategy
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Staff Pick: CRM Buyer's Guide
The CRM platform market is crowded. That’s why our buyer’s guide explores considerations for buying the right tool, the leading CRM products, top drivers for upcoming purchases, and vendor-neutral product spotlights on HubSpot, SugarCRM, Salesforce and Marketo, and more.
Commerce technology and strategy News
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September 26, 2018
26
Sep'18
Clicks-and-bricks one-up online companies with behavioral data
Physical stores and banks are closing, losing ground to more agile online competitors. Technology and data can help them fight back.
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August 07, 2018
07
Aug'18
InsightSquared unveils marketing analytics tools
At Ramp 2018, marketing technology vendor InsightSquared unveiled new software modules for gauging the effectiveness of marketing and sales efforts.
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June 07, 2018
07
Jun'18
SAP e-commerce extends to Azure, other new features added
Artificial Christmas tree manufacturer Balsam Brands uses Hybris to expand internationally, allowing for dynamic pricing and product catalogs, depending on the country.
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May 23, 2018
23
May'18
Adobe acquisition of Magento puts Salesforce in its sights
Adobe looks to challenge Salesforce by adding e-commerce capabilities into its CX suite of products, just months after Salesforce doubled down on e-commerce with CloudCraze purchase.
Commerce technology and strategy Get Started
Bring yourself up to speed with our introductory content
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Loyalty rewards program fuels convenience store's CX
Since launching a loyalty rewards program last year, convenience store and gas station Yesway has driven 45.2% of loyalty members from the pump to the store. Continue Reading
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multichannel contact center
A multichannel contact center is a call center that allows agents to interact with customers over several communication channels, but each channel operates in isolation. Multichannel, which includes voice, email, web page forms, fax, chat and text ... Continue Reading
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Interactive Voice Response (IVR)
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers, gathers information and routes calls to the appropriate recipients. Continue Reading
Evaluate Commerce technology and strategy Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Tea Forte steeps value from new B2C CRM
B2B CRM vendors like Marketo and Salesforce have tailored their wares for consumer-facing businesses, but B2C CRM vendor Zaius proved to be the right cup of tea for one company. Continue Reading
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Augmented reality in retail transforms customer experiences
Retailers like Hershey's are experimenting with augmented reality to take the customers' experience beyond a smartphone screen and drop it into their living rooms. Continue Reading
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Cohesive AI in CRM strategies requires a singular 360 view
Implementing and upgrading AI CRM marketing and sales capabilities requires a holistic, multipronged strategy that encompasses all departments and customer engagement channels. Continue Reading
Manage Commerce technology and strategy
Learn to apply best practices and optimize your operations.
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Voice commerce rides on the backs of little smart speakers
The use of voice assistants and smart speakers continues to rise, but now companies are looking for ways to apply voice commercially in B2B and B2C sales. Continue Reading
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Acquia methodically bridges enriched content and e-commerce
The company launched Commerce Manager to integrate enriched content with e-commerce systems and earlier established a technology partnership with Magento. Continue Reading
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How to improve retail sales in seven steps
Retailers, especially traditional brick-and-mortar retailers, need to throw caution to the wind and follow these seven steps to spur sales and provide remarkable retail. Continue Reading
Problem Solve Commerce technology and strategy Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Augmented reality devices speed van repairs at Volkswagen U.K.
Augmented reality headsets for garage mechanics speed collaboration between repair shops and experts in the home office to solve difficult mechanical issues. Continue Reading
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Survey marketing leads to sales insights for outdoor association
After decades of catering to the needs of known customers, outdoor retailers now see the light and are targeting old and new customers with data-driven marketing and sales initiatives. Continue Reading
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How to improve the customer experience in 15 steps
Learn how to improve the customer experience with these 15 customer experience initiatives any company can implement. Continue Reading