Commerce technology and strategy

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Commerce technology and strategy News

November 09, 2018 09 Nov'18
Cloud e-commerce IT battle pits content management vs. CRM

Today, ERP-based and stand-alone e-commerce systems dominate the market. As more and more companies go to the cloud, CRM and CMS vie to be the next foundation of e-commerce.
October 25, 2018 25 Oct'18
Adobe Magento Commerce Cloud brings e-commerce muscle

After acquiring Magento for $1.7 billion earlier this year, Adobe has integrated its commerce product into Adobe Experience Cloud for both enterprises and SMBs.
October 23, 2018 23 Oct'18
Oracle CX Unity unveiled at OpenWorld

In an attempt to compete with Salesforce, Oracle unveils Subscription Management, a software tool to help users manage the growing number of consumer-facing subscription products.
September 26, 2018 26 Sep'18
Clicks-and-bricks one-up online companies with behavioral data

Physical stores and banks are closing, losing ground to more agile online competitors. Technology and data can help them fight back.

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Commerce technology and strategy Get Started

Bring yourself up to speed with our introductory content

conversational commerce (voice commerce)

Conversational commerce is the process of interacting with a brand or buying a product or service through non-traditional channels, such as voice assistants, SMS text and online and social media chat. Continue Reading
Loyalty rewards program fuels convenience store's CX

Since launching a loyalty rewards program last year, convenience store and gas station Yesway has driven 45.2% of loyalty members from the pump to the store. Continue Reading
multichannel contact center

A multichannel contact center is a call center that allows agents to interact with customers over several communication channels, but each channel operates in isolation. Multichannel, which includes voice, email, web page forms, fax, chat and text ... Continue Reading

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Evaluate Commerce technology and strategy Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

How enterprises use dynamic pricing algorithms with AI, CRM

Born out of the '80s era of airline deregulation, dynamic pricing finds new life and popularity when mixed with AI. In this Pipeline podcast, we talk with Ulrich von Beck of Pros. Continue Reading
Tea Forte steeps value from new B2C CRM

B2B CRM vendors like Marketo and Salesforce have tailored their wares for consumer-facing businesses, but B2C CRM vendor Zaius proved to be the right cup of tea for one company. Continue Reading
Augmented reality in retail transforms customer experiences

Retailers like Hershey's are experimenting with augmented reality to take the customers' experience beyond a smartphone screen and drop it into their living rooms. Continue Reading

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Manage Commerce technology and strategy

Learn to apply best practices and optimize your operations.

Voice commerce rides on the backs of little smart speakers

The use of voice assistants and smart speakers continues to rise, but now companies are looking for ways to apply voice commercially in B2B and B2C sales. Continue Reading
Acquia methodically bridges enriched content and e-commerce

The company launched Commerce Manager to integrate enriched content with e-commerce systems and earlier established a technology partnership with Magento. Continue Reading
How to improve retail sales in seven steps

Retailers, especially traditional brick-and-mortar retailers, need to throw caution to the wind and follow these seven steps to spur sales and provide remarkable retail. Continue Reading

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Problem Solve Commerce technology and strategy Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Augmented reality devices speed van repairs at Volkswagen U.K.

Augmented reality headsets for garage mechanics speed collaboration between repair shops and experts in the home office to solve difficult mechanical issues. Continue Reading
Survey marketing leads to sales insights for outdoor association

After decades of catering to the needs of known customers, outdoor retailers now see the light and are targeting old and new customers with data-driven marketing and sales initiatives. Continue Reading
How to improve the customer experience in 15 steps

Learn how to improve the customer experience with these 15 customer experience initiatives any company can implement. Continue Reading

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