Commerce technology and strategy

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Commerce technology and strategy News

August 07, 2018 07 Aug'18
InsightSquared unveils marketing analytics tools

At Ramp 2018, marketing technology vendor InsightSquared unveiled new software modules for gauging the effectiveness of marketing and sales efforts.
June 07, 2018 07 Jun'18
SAP e-commerce extends to Azure, other new features added

Artificial Christmas tree manufacturer Balsam Brands uses Hybris to expand internationally, allowing for dynamic pricing and product catalogs, depending on the country.
May 23, 2018 23 May'18
Adobe acquisition of Magento puts Salesforce in its sights

Adobe looks to challenge Salesforce by adding e-commerce capabilities into its CX suite of products, just months after Salesforce doubled down on e-commerce with CloudCraze purchase.
May 14, 2018 14 May'18
Recapping Oracle Modern CX: CX execs share challenges

What's on the minds of customer experience execs right now? This Pipeline podcast breaks down grumblings and rumblings from Oracle's Modern CX show.

Bring yourself up to speed with our introductory content

Interactive Voice Response (IVR)

Interactive Voice Response (IVR) is an automated telephony system that interacts with callers, gathers information and routes calls to the appropriate recipients. Continue Reading
customer experience management (CEM or CXM)

Customer experience management (CEM or CXM) is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization. Continue Reading
virtual agent (intelligent virtual agent or virtual rep)

A virtual agent (sometimes called an intelligent virtual agent, virtual rep or chatbot) is used to describe a program based in artificial intelligence (AI) that provides automated customer service. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Tea Forte steeps value from new B2C CRM

B2B CRM vendors like Marketo and Salesforce have tailored their wares for consumer-facing businesses, but B2C CRM vendor Zaius proved to be the right cup of tea for one company. Continue Reading
Augmented reality in retail transforms customer experiences

Retailers like Hershey's are experimenting with augmented reality to take the customers' experience beyond a smartphone screen and drop it into their living rooms. Continue Reading
Cohesive AI in CRM strategies requires a singular 360 view

Implementing and upgrading AI CRM marketing and sales capabilities requires a holistic, multipronged strategy that encompasses all departments and customer engagement channels. Continue Reading

Learn to apply best practices and optimize your operations.

Acquia methodically bridges enriched content and e-commerce

The SaaS company recently launched Commerce Manager to integrate enriched content with e commerce systems, and it earlier established a strategic technology partnership with Magento. Continue Reading
How to improve retail sales in seven steps

Retailers, especially traditional brick-and-mortar retailers, need to throw caution to the wind and follow these seven steps to spur sales and provide remarkable retail. Continue Reading
E-commerce GDPR for Salesforce: Watch what data you capture

Making your Salesforce GDPR compliance strategy for e-commerce starts with monitoring the customer data you collect, starting with cookies -- and we don't mean the Keebler kind. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Augmented reality devices speed van repairs at Volkswagen U.K.

Augmented reality headsets for garage mechanics speed collaboration between repair shops and experts in the home office to solve difficult mechanical issues. Continue Reading
Survey marketing leads to sales insights for outdoor association

After decades of catering to the needs of known customers, outdoor retailers now see the light and are targeting old and new customers with data-driven marketing and sales initiatives. Continue Reading
How to improve the customer experience in 15 steps

Learn how to improve the customer experience with these 15 customer experience initiatives any company can implement. Continue Reading