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Customer loyalty and retention News
May 18, 2018
If you want better, more timely access to customers, consider customer behavior analytics, which is driven by the combination of marketing and data analytics.
April 13, 2018
Oracle customers weigh in on executive's hypothesis that analytics can now prove ROI of the martech stack -- or soon will -- and make marketing a revenue center just like sales.
April 09, 2018
The Pipeline podcast looks back at the Adobe Summit and the conference's main themes. Listen in as our team discusses how the NFL uses Adobe to better personalize customer campaigns.
March 30, 2018
When it came time to engage more effectively with customers, 24 Hour Fitness looked to industry leaders in customer personalization for inspiration.
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Emotions analytics (EA) software collects data on how a person communicates verbally and nonverbally to understand the person's mood or attitude. Continue Reading
Customer experience management (CEM or CXM) is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization. Continue Reading
A call center agent is a person who handles incoming or outgoing customer calls for a business. Continue Reading
Evaluate Customer loyalty and retention Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Don't be afraid of software migration if there's another technology that better fits your company's needs and if long-term benefits outweigh short-term costs, experts say. Continue Reading
Chatbots find a beachhead on social sites as customers seek information and customer service there. But are these bots 'human' enough to get the job done? Continue Reading
Contact center voice technologies with natural language processing improve CRM and speech analytics for better customer service, but blind spots hold up progress. Continue Reading
Manage Customer loyalty and retention
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The General Data Protection Regulation will affect call center agents. A GDPR plan for call center agent training should cover the expanded definition of PII and more. Continue Reading
CRM for today's businesses means AI chatbots, data mining, marketing personalization and equipping call centers to handle the many channels available to customers. Continue Reading
In this Pipeline podcast, we discuss what was a primary topic at Social Media Marketing World: how companies should interact with customers through social media. Continue Reading
Problem Solve Customer loyalty and retention Issues
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After decades of catering to the needs of known customers, outdoor retailers now see the light and are targeting old and new customers with data-driven marketing and sales initiatives. Continue Reading
To win the war for talent, you need a great employee experience strategy that addresses culture, workspace and technology. Here are some essentials you need to get started. Continue Reading
Everything from your applicant tracking system to how the company welcomes and trains new hires has an effect on job seekers and employees. Here's why it all matters. Continue Reading