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Salesforce rewires Slack for agentic AI, enterprise search
Slack gets AI infusion in Salesforce's runup to Dreamforce, chief product officer explains what's going on with data sharing outside Slack.
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Create a video marketing strategy in 10 steps
Video content can quickly engage people and reach broader audiences. A successful video marketing strategy should embrace different types of videos and SEO best practices.
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'Click to Cancel' left to the states, for now
'Click to Cancel' laws are still on the books in many states.
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Influencer marketing best practices for B2B brands
Influencer marketing can help B2B brands engage audiences across the entire marketing funnel. Best practices include setting goals and tailoring content for specific funnel stages.
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How Salesforce deploys its AI agents internally
Is 30% to 50% of the work at Salesforce really done by AI, as CEO Marc Benioff claimed? We put that question to the company's chief digital officer.
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E-Commerce News
Lowe's SVP on AI's rosy future for e-commerce
As AI evolves, its e-commerce applications multiply.
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Customer Service & Contact Center News
'Click to Cancel' left to the states, for now
'Click to Cancel' laws are still on the books in many states.
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Customer Experience Management News
Salesforce rewires Slack for agentic AI, enterprise search
Slack gets AI infusion in Salesforce's runup to Dreamforce, chief product officer explains what's going on with data sharing outside Slack.
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Customer Data Management News
Salesforce Agentforce AI update targets healthcare
Salesforce customizes Agentforce for clinical care, public health and pharmaceuticals.
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CRM Tools & Strategy News
Salesforce to acquire Informatica in $8 billion deal
A rumored $11 billion was too much last year, but $8 billion this year was too good to pass up.
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Influencer marketing best practices for B2B brands
Influencer marketing can help B2B brands engage audiences across the entire marketing funnel. Best practices include setting goals and tailoring content for specific funnel stages.
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Compare the top 20 CRM software options
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The top challenges of influencer marketing and their solutions
Brands can partner with influencers to build credibility and connect with their audiences. However, marketers often struggle to find the right influencers and spot fake followers.
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Contact center fraud: How to detect and prevent it
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Customer Experience Basics
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Customer loyalty vs. retention: What's the difference?
Customer retention focuses on keeping customers long term, while customer loyalty aims to make customers want to stay. Here, learn how these practices differ and work together.
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Customer success vs. sales: What's the difference?
Customer success and sales teams both interact with clients, but customer success prevents churn, whereas sales teams focus on acquisition.
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What is field service management (FSM)?
Field service management (FSM) is a system of managing off-site workers and the resources they require to do their jobs efficiently.
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Marketing and sales
How Salesforce deploys its AI agents internally
Is 30% to 50% of the work at Salesforce really done by AI, as CEO Marc Benioff claimed? We put that question to the company's chief digital officer.
-
Customer experience management
Salesforce rewires Slack for agentic AI, enterprise search
Slack gets AI infusion in Salesforce's runup to Dreamforce, chief product officer explains what's going on with data sharing outside Slack.
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Customer service and contact center
'Click to Cancel' left to the states, for now
'Click to Cancel' laws are still on the books in many states.
Search Customer Experience Definitions
- What is field service management (FSM)?
- What are customer service and support?
- What is quality of experience (QoE or QoX)?
- What is voice of the customer? A guide to VOC Strategy
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- What is CRM (customer relationship management)?
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