Evaluating CRM software

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Staff Pick: CRM Buyer's Guide

The CRM platform market is crowded. That’s why our buyer’s guide explores considerations for buying the right tool, the leading CRM products, top drivers for upcoming purchases, and vendor-neutral product spotlights on HubSpot, SugarCRM, Salesforce and Marketo, and more.

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Evaluating CRM software News

September 07, 2018 07 Sep'18
HubSpot products expand reach into enterprise

HubSpot's VP of products details the newest HubSpot enterprise-level offerings, as well as HubSpot's new video tool. Also: A glimpse of what's on the future roadmap.
June 26, 2018 26 Jun'18
SAP C/4HANA, Pega Infinity ramp up the CRM market

The Pipeline podcast duo discusses the CRM market after the unveiling of Pega Infinity and SAP C/4HANA, as well as technology news from Uber about detecting drunk passengers.
October 05, 2017 05 Oct'17
How to best manage your martech stack: A Q&A with Scott Brinker

SearchCRM talks with ChiefMarTec co-founder Scott Brinker about the growing tech landscape, tips for controlling a martech stack and his new role at HubSpot.
September 06, 2017 06 Sep'17
On tap for Microsoft Ignite conference: Adobe, Dynamics 365, LinkedIn

New Adobe integrations and further integrations of existing products are possible announcements from Microsoft Ignite 2017.

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Evaluating CRM software Get Started

Bring yourself up to speed with our introductory content

Which SAP C/4HANA deployment options create great customer experience?

Companies looking to SAP to help them create great customer experience should understand C/4HANA deployment options and which is best for them. Continue Reading
Develop smart AI in CRM strategies to win and keep customers

Of the three words that comprise customer relationship management, one word binds the other two. As necessity and competition dictate that CRM upgrade itself with artificial intelligence and flights to the cloud, what counts most in ... Continue Reading
Interactive Voice Response (IVR)

Interactive Voice Response (IVR) is an automated telephony system that interacts with callers, gathers information and routes calls to the appropriate recipients. Continue Reading

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Evaluate Evaluating CRM software Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Tea Forte steeps value from new B2C CRM

B2B CRM vendors like Marketo and Salesforce have tailored their wares for consumer-facing businesses, but B2C CRM vendor Zaius proved to be the right cup of tea for one company. Continue Reading
Selecting a CRM cloud to host sales, service and marketing

Azure, AWS and Google are popular public clouds. But not all CRM systems are interchangeable with each of them. Experts break down the decision-making process. Continue Reading
Marketers face stiff challenges improving CRM capabilities

Amid the proliferation of AI and cloud-based apps, marketers acknowledge and take partial blame for problems encountered along the way to improving their CRM capabilities. Continue Reading

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Manage Evaluating CRM software

Learn to apply best practices and optimize your operations.

SAP C/4HANA name irks some Hybris users, but most take in stride

Some Hybris customers give the rebrand to SAP Customer Experience and SAP C/4HANA a thumbs-down, but others believe that it's all part of the IT name game. Continue Reading
Marketing reporting software is dying, says InsightSquared CMO

InsightSquared CMO discusses the importance of vendor-agnostic reporting and why marketing-only reporting software is dying. Continue Reading
Looking ahead at trends in CRM in 2018

More AI capabilities, intelligent security and augmented reality should gain prominence for CRM users in 2018. Continue Reading

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Problem Solve Evaluating CRM software Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

How do we choose a CRM system for small business?

The largest companies can choose the largest CRM platforms, but what's left for small- and medium-sized businesses? How should they choose the right systems? Continue Reading
Has Salesforce Wave lived up to the hype?

Six months after its launch, Salesforce Wave, or Analytics Cloud, may not be delivering on its high post-Dreamforce expectations. Continue Reading
Hosted contact center and on-premises centers demystified

Let's get straight the differences between hosted contact centers and on-premises facilities. What are the pros and cons of each model? Continue Reading

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