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Zendesk to acquire AI customer service bot startup Ultimate

Zendesk continues its acquisition spree with plans to buy partner Ultimate, making way for more straightforward integration of virtual agents.

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Salesforce TDX reveals how consumer and enterprise AI differ

The soaraway success of GenAI chatbots has obscured how enterprise AI differs from consumer AI. Salesforce's TDX developer conference threw those differences into some relief.

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8 free marketing automation tools for SMBs

Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation.

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Marketing automation checklist for SMB buyers

How can SMBs and small marketing teams develop a proper marketing automation strategy? With a checklist. Here's what to include in a checklist for a successful strategy.

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