Salesforce CRM
New & Notable
Staff Pick: CRM Buyer's Guide
Summary: The CRM platform market is crowded. That’s why our buyer’s guide explores considerations for buying the right tool, the leading CRM products, top drivers for upcoming purchases, and vendor neutral product spotlights on HubSpot, SugarCRM, Salesforce and Marketo, and more.
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Salesforce CRM News
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April 19, 2018
19
Apr'18
Salesforce Field Service Lightning gets appointment, scheduling upgrades
While the new Field Service Lightning features will help Salesforce users connect customers to their service needs, it lacks any of that Einstein touch of other Salesforce products.
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April 12, 2018
12
Apr'18
Salesforce World Tour Boston talks Integration Cloud, Social Studio
Salesforce World Tour sessions included dives into Philanthropy Cloud, integrated surveys and Salesforce's new Integration Cloud.
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April 06, 2018
06
Apr'18
Using Salesforce Social Studio, Harvard saw power of social media
By looking at its social media data with Salesforce, Harvard Graduate School of Education saw more than 65% of article traffic generated through social media.
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March 23, 2018
23
Mar'18
Salesforce acquisitions reach new heights with MuleSoft purchase
The intrepid Pipeline podcasters break down the MuleSoft acquisition, which enables hybrid cloud/on-premises CRM. Also: Salesforce Essentials replaces Desk.com and SalesforceIQ.
Salesforce CRM Get Started
Bring yourself up to speed with our introductory content
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chatbot
A chatbot (sometimes referred to as a chatterbot) is a computer program that attempts to simulate the conversation or "chatter" of a human being via text or voice interactions. Continue Reading
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Compare top CRM systems: SAP, Microsoft, Salesforce, Oracle
The 'CRM platform wars' aren't as hot as, say, the tech battle between smartphone OS vendors. But Oracle, SAP, Salesforce and Microsoft want your business. Continue Reading
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Get started with Salesforce certification training
As the Salesforce platform expands, getting your Salesforce certification training can increasingly make you an asset to your business. Continue Reading
Evaluate Salesforce CRM Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Examining the field of marketing automation vendors
Don't be afraid of software migration if there's another technology that better fits your company's needs and if long-term benefits outweigh short-term costs, experts say. Continue Reading
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CRM system comparison: How the 'big four' CRM providers stack up
What differentiates the 'big four' CRM providers? Explore the advantages and disadvantages of Salesforce, Oracle, Microsoft and SAP with this CRM comparison. Continue Reading
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Salesforce vs. Dynamics 365: What to look for when choosing sides
Whether choosing between Salesforce and Dynamics 365 for an initial install or a migration from one to the other, match the pros and cons to your organizational needs. Continue Reading
Manage Salesforce CRM
Learn to apply best practices and optimize your operations.
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Cloud CRM wars feature Microsoft Dynamics vs. Salesforce
Microsoft Dynamics 365 CRM makes sense for some shops, while Salesforce is better for others. The right choice need not rest with the flip of a coin. Continue Reading
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Can Salesforce AI with Einstein catch the next AI wave?
Salesforce Einstein is the next installment of intelligent sales, marketing and service systems -- but this is one of numerous Salesforce acquisitions. How will it fare? Continue Reading
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When is your data 'good enough' for predictive analytics projects?
Companies often wait to initiate a predictive analytics project because they want data perfection first. Why is that misguided? Continue Reading
Problem Solve Salesforce CRM Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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How to plan for a Salesforce server switch
If your company has alerted you about an imminent Salesforce server switch by the CRM provider, here's a step-by-step process to ensure a smooth transition. Continue Reading
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Has Salesforce Wave lived up to the hype?
Six months after its launch, Salesforce Wave, or Analytics Cloud, may not be delivering on its high post-Dreamforce expectations. Continue Reading
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More enterprises develop mobile apps for SaaS
Learn why more enterprises are developing mobile apps for SaaS and why some turn to PaaS. Continue Reading