Salesforce CRM

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Salesforce CRM News

May 23, 2018 23 May'18
Adobe acquisition of Magento puts Salesforce in its sights

Adobe looks to challenge Salesforce by adding e-commerce capabilities into its CX suite of products, just months after Salesforce doubled down on e-commerce with CloudCraze purchase.
April 23, 2018 23 Apr'18
What Salesforce's CloudCraze acquisition means for customers

CloudCraze president calls the acquisition by Salesforce 'a huge win' for its customers and for Commerce Cloud customers, with the capability of selling B2C and B2B on one platform.
April 19, 2018 19 Apr'18
Salesforce Field Service Lightning gets appointment, scheduling upgrades

While the new Field Service Lightning features will help Salesforce users connect customers to their service needs, it lacks any of that Einstein touch of other Salesforce products.
April 12, 2018 12 Apr'18
Salesforce World Tour Boston talks Integration Cloud, Social Studio

Salesforce World Tour sessions included dives into Philanthropy Cloud, integrated surveys and Salesforce's new Integration Cloud.

Bring yourself up to speed with our introductory content

chatbot

A chatbot (sometimes referred to as a chatterbot) is a computer program that attempts to simulate the conversation or "chatter" of a human being via text or voice interactions. Continue Reading
Compare top CRM systems: SAP, Microsoft, Salesforce, Oracle

The 'CRM platform wars' aren't as hot as, say, the tech battle between smartphone OS vendors. But Oracle, SAP, Salesforce and Microsoft want your business. Continue Reading
Get started with Salesforce certification training

As the Salesforce platform expands, getting your Salesforce certification training can increasingly make you an asset to your business. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Selecting a CRM cloud to host sales, service and marketing

Azure, AWS and Google are popular public clouds. But not all CRM systems are interchangeable with each of them. Experts break down the decision-making process. Continue Reading
How Conversational Queries aims to ease using Einstein Analytics data

A new AI conversational feature from Salesforce lets users enter sales, service and marketing questions about timely customer data and build charts on their own in less time. Continue Reading
Examining the field of marketing automation vendors

Don't be afraid of software migration if there's another technology that better fits your company's needs and if long-term benefits outweigh short-term costs, experts say. Continue Reading

Learn to apply best practices and optimize your operations.

Cloud CRM wars feature Microsoft Dynamics vs. Salesforce

Microsoft Dynamics 365 CRM makes sense for some shops, while Salesforce is better for others. The right choice need not rest with the flip of a coin. Continue Reading
Can Salesforce AI with Einstein catch the next AI wave?

Salesforce Einstein is the next installment of intelligent sales, marketing and service systems -- but this is one of numerous Salesforce acquisitions. How will it fare? Continue Reading
When is your data 'good enough' for predictive analytics projects?

Companies often wait to initiate a predictive analytics project because they want data perfection first. Why is that misguided? Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

How to plan for a Salesforce server switch

If your company has alerted you about an imminent Salesforce server switch by the CRM provider, here's a step-by-step process to ensure a smooth transition. Continue Reading
Has Salesforce Wave lived up to the hype?

Six months after its launch, Salesforce Wave, or Analytics Cloud, may not be delivering on its high post-Dreamforce expectations. Continue Reading
More enterprises develop mobile apps for SaaS

Learn why more enterprises are developing mobile apps for SaaS and why some turn to PaaS. Continue Reading