Tips

Tips

• 6 reasons why self-service options fail

  Customer self-service platforms free up live agents for more complicated issues, but if this software is not kept up to date, users can become frustrated.  Continue Reading

• 6 tips for driving adoption of self-service platforms

  Self-service platforms should be visible to customers, emphasized across all channels of communication and well-promoted. These and more tips are discussed here.  Continue Reading

• Call center tips to ensure successful agents

  Once hiring managers find the right people for the job, contact center agents need both proper training and office tools to be successful in their roles.  Continue Reading

• Trusting marketing automation with CRM functions

  Marketing automation with CRM frees up resources and improves the efficiency and accuracy of campaigns and lead development, but it still requires a degree of oversight.  Continue Reading

• 6 customer intent metrics to prevent lead dropouts

  Learn about the key metrics marketing teams can use to analyze customer intent, detect leads in danger of dropping out and focus energy on nurturing those leads.  Continue Reading

• Is CRM with social media growing less trustworthy?

  Comments made on social media can sometimes give businesses a skewed perception of consumer sentiment. Learn how to correct the data to inform business decisions.  Continue Reading

• 8 tips for getting rich mystery shopping survey data

  Mystery shopping data is only as good as the overall strategy for collecting it and setting up realistic customer experiences. Here are eight tips for investing your resources wisely.  Continue Reading

• 5 tips for picking a call center customer experience platform

  Change comes to customer contact centers as cloud systems and the customer experience movement force IT leaders to rethink software stacks. Here's advice for choosing your next platform.  Continue Reading

• 3 call center improvement strategies that boost efficiency

  Call center agents must multitask like never before in this era of omnichannel service. How to increase efficiency with tech while relieving some of the load on the people.  Continue Reading

• 7 tips for improving marketing technology stacks

  Being deliberate about integrating a new tool into marketing technology stacks will help ensure they produce ROI and makes processes more efficient.  Continue Reading

• Why sending personalized marketing emails is an effective strategy

  For some companies, personalizing email newsletter content still proves to be a highly effective marketing strategy for engaging customers and driving sales.  Continue Reading

• AI sales technology trends for 2019 and beyond

  AI automation tools for sales technology have the potential to lead sales teams toward certainty in their decision-making, grow pipelines and reduce risks.  Continue Reading

• How artificial intelligence in customer service improves CX

  AI in customer service enables products and services companies to respond to consumers before the customer experience breaks down and negatively affects retention.  Continue Reading

• 4 tips on getting up to speed with GDPR for U.S. companies

  When GDPR went into effect four months ago, some U.S. companies just shut down communications with EU customers, but compliance can benefit organizations and marketers.  Continue Reading

• Assessing GDPR's data protection officer requirements

  The GDPR's data protection officer mandate gives the EU a point person for compliance complaints, but not all companies need one. See when DPOs are required and what they do.  Continue Reading