Tips

Tips

Marketing automation technology

• Let customer acquisition costs steer marketing, service plans

  Customer acquisition and customer retention strategies start with people and marketing automation tools. How much you should invest in either area depends on a number of factors.  Continue Reading

• Designing chatbots with personality-plus and gift of gab

  Planning, patience, trial and error and a business-minded team approach are the keystones to developing chatbots with human-like qualities that seamlessly assist customers.  Continue Reading

• Cohesive AI in CRM strategies requires a singular 360 view

  Implementing and upgrading AI CRM marketing and sales capabilities requires a holistic, multipronged strategy that encompasses all departments and customer engagement channels.  Continue Reading

• Survey marketing leads to sales insights for outdoor association

  After decades of catering to the needs of known customers, outdoor retailers now see the light and are targeting old and new customers with data-driven marketing and sales initiatives.  Continue Reading

• In the cloud, tools for data integration gain importance

  Integration software has become a necessary tool for companies that use cloud-based software.  Continue Reading

• AI integration with CRM tools boosts lead scoring processes

  Integrating AI technologies into CRM platforms is beginning to pay off for sales teams as they start to see the benefits of predictive lead scoring.  Continue Reading

• How AI marketing can make the most of CRM data

  Find out how enterprises can use CRM data to move from customer journeys toward AI marketing and engagement strategies.  Continue Reading

• What's the right mix of people and marketing automation tools?

  Finding the right balance between marketing automation tools and personnel can be tricky, especially with so many options popping up. Here's how to do it correctly.  Continue Reading

• Why you should care about Agile marketing

  For marketers, an accelerated pace of change is as inevitable as death and taxes. Get ahead of modern marketing strategies by choosing an experimental approach.  Continue Reading

• What to look for in marketing automation software

  If you're looking for marketing automation software, go beyond the basic features and consider new capabilities for mobile, location-based services, omnichannel and more.  Continue Reading

• Four ways to create the ultimate personalized customer experience

  As the demand for a more personalized customer experience grows, companies are scrambling to adapt. Follow these four tips to succeed with customer engagement.  Continue Reading

• Sales-marketing alignment fuels successful account-based marketing

  Account-based marketing has been successful in boosting sales and helping marketers personalize messaging, but it requires alignment between departments that is often lacking.  Continue Reading

• Crafting your mobile app strategy is like online dating

  Your mobile app strategy should accommodate both newer prospects who haven't developed loyalty and long-standing customers who are ready to download an app.  Continue Reading

• How to sell marketing ROI to your internal stakeholders

  The more complex a marketing project is, the more likely it is that you will need to work closely with other areas like sales, IT and finance. Here's how to do so successfully.  Continue Reading

• Consumers still waiting for Godot on personalized marketing?

  Personalized messaging can be an invaluable tool for marketers. Unfortunately, these marketing campaigns aren't living up to their potential, according to consumers.  Continue Reading