Tips

Tips

Upgrading CRM software

• Microsoft may bring location-based marketing to Office 365

  It's still early days for location-based marketing, but recent integrations and acquisitions by Microsoft indicate it has LBM on its roadmap.  Continue Reading

• How to sell marketing ROI to your internal stakeholders

  The more complex a marketing project is, the more likely it is that you will need to work closely with other areas like sales, IT and finance. Here's how to do so successfully.  Continue Reading

• What you can expect in Microsoft Dynamics CRM 2016

  The Microsoft Dynamics CRM 2016 spring wave is about to hit, offering social engagement features, integration with recently acquired technologies and more.  Continue Reading

• Simplifying CRM with the release management process

  Don't get blindsided by the release management process. Protect users and your CRM from the unintended consequences of unanticipated changes.  Continue Reading

• Social media customer service presents new challenges

  Effective social media customer service requires companies to make some key decisions on staffing and division of labor.  Continue Reading

• Customer engagement emerges as the next frontier in product innovation

  True innovators recognize that customer engagement is at the heart of successful customer service.  Continue Reading

• Driving multichannel engagement with the voice of the customer

  Companies need to be ready to interact with customers via many different contact points to foster better engagement.  Continue Reading

• What to buy in CRM platforms: A primer

  CRM platform buyers have a range of options. This tip outlines some considerations if you're buying or upgrading a CRM system.  Continue Reading