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6 challenges of omnichannel marketing
When marketers use omnichannel strategies to engage customers across touchpoints, they often face challenges with personalization, campaign tracking and brand consistency.
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Talkdesk releases on-prem AI contact center automation suite
Contact center as a service users have a leg up on generative AI integrations because of the nature of cloud infrastructure, but on-premises customer service will get theirs.
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Salesforce Field Service users get generative AI helpers
Salesforce launches Einstein 1 Field Service Edition. Field technicians get a generative AI boost to help navigate through scheduling and technical content.
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6 real-life examples of effective diversity marketing
Inclusive marketing can take many forms but always requires authenticity. Explore these real-life examples from companies like Breezit, LLYC and Stallion Express.
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6 real-life examples of effective diversity marketing
Inclusive marketing can take many forms but always requires authenticity. Explore these real-life examples from companies like Breezit, LLYC and Stallion Express.
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E-Commerce News
SAP's Mirakl integration improves B2B e-commerce experience
Mirakl's platform lets B2B e-commerce companies create an online shopping experience that is more like B2C -- easier to configure, with a simpler interface for the end user.
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Customer Service & Contact Center News
Talkdesk releases on-prem AI contact center automation suite
Contact center as a service users have a leg up on generative AI integrations because of the nature of cloud infrastructure, but on-premises customer service will get theirs.
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Customer Experience Management News
Oracle adds generative AI tools to Fusion CX applications
The new tools are among 50 generative AI features Oracle released for several Fusion applications, from CX to HR and supply chain.
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Customer Data Management News
What's next for Salesforce Einstein AI and Data Cloud
What's next for Salesforce as it builds Data Cloud and integrates it with Einstein AI? EVP and GM of both, Rahul Auradkar, explains what to expect.
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CRM Tools & Strategy News
Salesforce users empowered to build no-code Einstein Copilots
Salesforce admins and developers can build custom generative AI assistants for workflows across the platform for sales, service, marketing and e-commerce.
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How AI is transforming the BPO industry and contact centers
Everyone is talking about AI, but which organizations are adopting it? BPOs are a great example, especially AI for internal CX strategies and contact centers.
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Salesforce TDX reveals how consumer and enterprise AI differ
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8 free marketing automation tools for SMBs
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Top 6 marketing automation certifications and courses
With the right marketing automation certifications, SMBs and small marketing teams can gain the skills and expertise needed to compete with larger companies in their markets.
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How to overcome the top 6 marketing automation challenges
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7 Microsoft Dynamics 365 implementation issues
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6 real-life examples of effective diversity marketing
Inclusive marketing can take many forms but always requires authenticity. Explore these real-life examples from companies like Breezit, LLYC and Stallion Express.
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10 marketing trends to watch for in 2024
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Field service management software vendors to know in 2024
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7 customer experience trends to know in 2024
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Customer Experience Basics
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How to create a diversity and inclusion marketing strategy
Diversity marketing helps organizations attract new customers, but to implement a strategy, marketers need an internal D&I initiative and to learn about their audience.
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10 marketing trends to watch for in 2024
Marketers in 2024 must embrace AI, voice search, chatbots, personalized marketing, video, social commerce, influencers, VR, sustainability and big data for a competitive edge.
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How to get started with marketing automation for SMBs
Marketing automation can help SMBs, which may lack marketing budgets and resources. With certain processes automated, an SMB's marketing team can spend more time creating.
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The evolution of chatbots and generative AI
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Customer service and contact center
Talkdesk releases on-prem AI contact center automation suite
Contact center as a service users have a leg up on generative AI integrations because of the nature of cloud infrastructure, but on-premises customer service will get theirs.
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Customer service and contact center
Salesforce Field Service users get generative AI helpers
Salesforce launches Einstein 1 Field Service Edition. Field technicians get a generative AI boost to help navigate through scheduling and technical content.
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Customer experience management
Oracle adds generative AI tools to Fusion CX applications
The new tools are among 50 generative AI features Oracle released for several Fusion applications, from CX to HR and supply chain.