Professional Certification in Social CRM Strategy
The 2010 Professional CRM Certification Seminars provide you with tangible benefits and an immediate return on your investment. These seminars are designed to teach you advanced CRM strategy and social media as they are meant to be in the 21st century. You will be awarded a Certification in Social CRM Strategy endorsed by the National CRM Association, Rutgers University Center for CRM Research, CRMA Japan, CustomersForever and Greater China CRM upon successful completion of the seminar.
Attendees will learn to:
- Create customer driven strategies that improve long-term customer equity and shareholder value.
- Devise a strategy that takes the Voice of the Customer and the creation of customer value into account in every facet of your planning including processes, technologies and cultures.
- Collaborate with your customers to design and optimize the appropriate customer experience that allows him/her optimal control over how they interact with you — without diminishing your business requirements.
- Derive customer value and reveal present and future value of each of your customers — helping you decide how to allocate your scarce resources among each of those customers.
- Create organizational strategies and action plans that enable CRM success for customers, partners and initial stakeholders.
- Deploy a set of 'best practices' for evaluation CRM software solutions.
| Dates: 9-10 Feb 2010 |
| Location: Washington, D.C. |
| Host: Hewlett Packard (HP) |
| Dates: 16-17 Feb 2010 |
| Location: Atlanta, GA |
| Host: Kennesaw State University’s Center for Professional Selling |
Register online at
www.bptpartners.com
For more information, contact Bill Howell at bhowell@bptpartners.com
or call 770-856-2418