Features

Marketing reporting software is dying, says InsightSquared CMO

InsightSquared CMO discusses the importance of vendor-agnostic reporting and why marketing-only reporting software is dying. Continue Reading
Artificial intelligence technologies a boon for customer insights

AI can help companies shrink the gap between customer data and actionable insight by feeding intelligence into CRM, marketing automation and other operational tools. Here's how. Continue Reading
What key features do today's leading social CRM tools offer?

Before purchasing social CRM software, learn the important tools and services you should be looking for and which of today's leading vendors offer them. Continue Reading
Taking on a virtual agent helps mint new wine connoisseurs

Having trouble selecting the wine that goes best with a special meal? And what if your preferred shop doesn't have it? Vivino helps you choose -- and, if needed, find -- the right wine. Continue Reading
Retail AI predicts consumer behavior for targeted marketing

Not all of travel club Secret Escapes' members want to see all 140 last-minute sales it runs every week. AI marketing personalization tool Jetlore helps prevent over-messaging. Continue Reading

Future of artificial intelligence in CRM rests with the bots

Chatbots may seem basic or rudimentary now, but just wait: AI advancements will take virtual agents to new levels of competency to engage customers. Continue Reading
Accommodating GDPR email marketing regulations a top priority

Between new GDPR email marketing regulations and questions about AI, the marketing automation trends to watch might include an AI slowdown. Experts give mixed opinions. Continue Reading
Looking ahead at trends in CRM in 2018

More AI capabilities, intelligent security and augmented reality should gain prominence for CRM users in 2018. Continue Reading
This is the year CRM AI remakes sales automation

You've heard so much hype about AI, collaboration platforms and analytics in the past three years. This coming year, you'll implement these technologies and enable more sales automation. Continue Reading
AI in retail delivers next-generation online personalization

Today, many companies market to broad segments because it's more efficient than one-to-one outreach. But each consumer has specific needs and wants. AI promises to fix this. Continue Reading
The future of e-commerce and CRM: What to watch

Integrating e-commerce and CRM will become the norm as B2B and B2C operations look to mobile-first marketing to close sales, keep up with Amazon and derive revenue from AI. Continue Reading

Do customer service chatbots need to pass the Turing test?

Experts say organizations should focus on enhancing the customer experience with chatbots -- not so much on passing the legendary Turing test for artificial intelligence. Continue Reading
Customer data analytics a slam dunk for the Spurs

The San Antonio Spurs adopted Kore Software to build on top of its CRM to help with customer experience. Continue Reading
Experts weigh in on the future of blockchain CRM technology

As blockchain technology makes its way into more industries, how will it affect CRM? We asked three experts what they foresee for blockchain CRM. Continue Reading
Salesforce vs. Dynamics 365: What to look for when choosing sides

Whether choosing between Salesforce and Dynamics 365 for an initial install or a migration from one to the other, match the pros and cons to your organizational needs. Continue Reading