Features

Features

• Marketing automation tools make personalization possible

  Marketing automation software can be a game-changer for sales and marketing departments, as it helps simplify campaign management and gauge the performance of marketing efforts.  Continue Reading

• Using Shuttle to track sales leads and close deals

  Using Shuttle to track sales leads, sales reps at CBC Settlement Funding can focus less on coordinating follow-up emails and nurturing campaigns and more on closing deals.  Continue Reading

• Q&A with IBM Watson's call center AI tech lead

  We sit down with IBM's contact center AI lead to talk about chatbots and their evolving role as human customers and support agents learn to coexist with them.  Continue Reading

• Invest in people for better customer experience in marketing

  At the MarTech conference, analysts discussed the importance of customer experience in marketing, customer data protection and designated martech leadership.  Continue Reading

• Voice commerce rides on the backs of little smart speakers

  The use of voice assistants and smart speakers continues to rise, but now companies are looking for ways to apply voice commercially in B2B and B2C sales.  Continue Reading

• Loyalty rewards program fuels convenience store's CX

  Since launching a loyalty rewards program last year, convenience store and gas station Yesway has driven 45.2% of loyalty members from the pump to the store.  Continue Reading

• Sales planning tools sport a B2B customer experience focus

  Sporting goods giant uses sales performance and planning tools to upend traditional product-centric approach, tackle engagement issues and pitch a better story to customers.  Continue Reading

• Customer service chatbots gain ground

  As chatbots begin to replace email as the go-to customer service channel, more and more companies are using AI and natural language processing to improve their chat services.  Continue Reading

• Tea Forte steeps value from new B2C CRM

  B2B CRM vendors like Marketo and Salesforce have tailored their wares for consumer-facing businesses, but B2C CRM vendor Zaius proved to be the right cup of tea for one company.  Continue Reading

• Augmented reality in retail transforms customer experiences

  Retailers like Hershey's are experimenting with augmented reality to take the customers' experience beyond a smartphone screen and drop it into their living rooms.  Continue Reading

• Cannabis CRM replicates dealer-customer relationship

  When a big-city medical marijuana business wanted to better serve clients, it opted for cannabis CRM software that tries to replicate the traditional dealer-customer relationship.  Continue Reading

• Data migration software coming for SAP CRM

  At Sapphire Now, SAP unveiled C/4HANA, a suite of applications that brings together ERP and CRM. To make it easier to switch, migration tools can be added to the suite.  Continue Reading

• Keys to customer engagement on social media CRM

  Responding to positive and negative customer inquiries on social media is important, industry experts say, and that can go far in retaining customers and promoting your brand.  Continue Reading

• Selecting a CRM cloud to host sales, service and marketing

  Azure, AWS and Google are popular public clouds. But not all CRM systems are interchangeable with each of them. Experts break down the decision-making process.  Continue Reading

• Marketers face stiff challenges improving CRM capabilities

  Amid the proliferation of AI and cloud-based apps, marketers acknowledge and take partial blame for problems encountered along the way to improving their CRM capabilities.  Continue Reading