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Manage

Learn to apply best practices and optimize your operations.

• Offering free content attracts customers

  Offering free content may seem counterintuitive when the goal is to sell, but educating consumers -- not just selling to them -- is better for a long-term marketing strategy. Continue Reading

• How to address the mobile customer experience

  Retailers are coming to understand that mobile devices are increasingly part of the in-store customer experience. But using them correctly is a delicate balancing act. Continue Reading

• LBS powers personalized intranet design

  Frustrated by its needle-in-a-haystack approach to locating pertinent corporate info, Citrix geared its intranet to specific employee needs worldwide. Continue Reading

• Interconnected campaigns central to omnichannel marketing

  Digital marketing works best when campaigns are linked using a omnichannel marketing approach to provide a consistent and frictionless customer experience. Continue Reading

• One company's plan for a comprehensive multichannel strategy

  Companies are constantly flooded with customer information across multiple media channels, including websites, mobile apps, social media and blogs. The key to improved service and sales is to tie together all of these sources of information into one... Continue Reading

• How predictive marketing analytics is revolutionizing your department

  Marketers, take note: Predictive marketing analytics is changing the way you do your job.Continue Reading

• How to establish meaningful contact center KPIs

  For contact center KPIs to have meaning and bring success, companies need greater visibility into what these metrics are measuring.Continue Reading

• Contact center management gains insight with talent management

  Talent management software can help contact centers make more technology-driven decisions to better judge recruiting and agent retention practices.Continue Reading

• Are chock-a-block CRM features bloating CRM platforms?

  CRM systems abound with different functionality and features in today's market. But is that a blessing or a curse for CRM buyers?Continue Reading

• Mobile location-based services require customer trust

  Mobile location-based services enable companies to enlist data for greater insight about their customers. But success in LBS isn't guaranteed.Continue Reading

• Communication essential to sales and marketing alignment

  A lack of communication between sales and marketing teams can derail internal processes. Here's how to ensure collaboration between the two factions.Continue Reading

• Mobile, multichannel are key CRM trends

  Multichannel strategies and mobile technologies were just a few of the CRM topics that weighed heavily on the decisions of companies over the past year.Continue Reading

• Lead-to-revenue management is at the heart of marketing ROI

  Marketing departments are often criticized for their lack of ROI. Lead-to-revenue management helps optimize a company's marketing investment.Continue Reading

• Productivity applications get boost from the cloud

  By untethering applications from a company's servers or an employee's individual desktop, cloud computing has enabled workers to collaborate in new and more efficient ways.Continue Reading

• How can you align customer service strategy with marketing?

  As companies put customer experience at the forefront, it's never been more important to align customer service strategy with marketing tactics.Continue Reading