News

News

• November 02, 2010 02 Nov'10

  Oracle acquires e-commerce, CRM firm ATG for $1 billion

  The latest target in Oracle's buying spree provides cross-channel e-commerce technology and could be a good fit with Oracle CRM.

• October 26, 2010 26 Oct'10

  On-demand CRM price comparison

  Software as a Service, or on-demand CRM, has transformed the way CRM software is priced. See how the top SaaS vendors stack up against one another.

• October 26, 2010 26 Oct'10

  SaaS CRM license renewals not always easy

  Companies that got a discount with their initial SaaS CRM implementation may not get the same kind of treatment when they renew their SaaS CRM license three years later, but the buyer still has the upper hand.

• October 26, 2010 26 Oct'10

  How important is CRM software pricing?

  SaaS has simplified the way vendors price their software. How much do buyers care, and could it lead to a price war in the market?

• October 14, 2010 14 Oct'10

  Microsoft targets Salesforce.com, Oracle CRM with promotional price

  Microsoft continued to put pricing pressure on its competitors in the SaaS CRM market today as it revealed plans to offer Dynamics CRM Online at a $34 per user per month price.

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• October 12, 2010 12 Oct'10

  2010's hottest customer service technology trends

  In his debut column for SearchCRM.com, the TSIA's John Ragsdale outlines the top four trends in customer service technology he's seeing from TSIA members.

• September 29, 2010 29 Sep'10

  Will Oracle’s Fusion CRM pave the way for the rest of the Fusion apps?

  Oracle finally took the wraps off its Fusion Applications, and CRM got plenty of the attention. But how long before people start migrating?

• September 22, 2010 22 Sep'10

  KPIs for successful CRM software adoption not so simple

  An executive sponsor is great, but when it comes to ensuring CRM adoption, some well-thought-out KPIs can make all the difference.

• September 15, 2010 15 Sep'10

  Enterprise Feedback Management – Special Report

  There are more ways to survey and listen to customers than ever but organizations must approach it carefully. This special report offers real world examples, pitfalls and best practices for EFM.

• September 08, 2010 08 Sep'10

  Navigating the marketing automation software market must still focus on the customer

  Marketing automation can help a department, with information housed in a central location, but it's a complicated technology.

• September 08, 2010 08 Sep'10

  Start the business case for marketing automation with savings, but complement it with revenue

  A compelling business case for marketing automation software starts with savings and efficiencies but should also show revenue potential.

• September 08, 2010 08 Sep'10

  Marketing automation benefits can extend beyond automation and tracking

  Marketing automation provides three core benefits and can extend into other areas of the business.

• September 08, 2010 08 Sep'10

  Ten best practices for implementing marketing automation software

  Like any software implementation, marketing automation poses risk. These 10 tips can help you avoid failure.

• September 02, 2010 02 Sep'10

  Mobile CRM not just for SFA anymore

  The ubiquity of smartphones and consolidation like SAP's acquisition of Sybase could mean a shot in the arm for mobile CRM.

• August 30, 2010 30 Aug'10

  SAP's Sybase deal requires customers to update their mobile CRM strategy

  SAP’s acquisition of Sybase means new things to consider when planning a long-term mobile CRM strategy. Find out what the acquisition means for mobile CRM.