News

News

  • April 30, 2002 30 Apr'02

    CRM and The Little Red Hen

    If CRM is to survive and move forward, the bottom line is simply that we all must improve our teamwork skills.

  • April 01, 2002 01 Apr'02

    Customer complaints: The whole enchilada

    It may be easier to turn a deaf ear to customer complaints, but it's really not in the best interest of helping your business thrive, according to SearchCRM columnist Michael Lowenstein.

  • March 01, 2002 01 Mar'02

    Why does my wife get (so many) duplicate catalogs?

    Columnist Michael Lowenstein's wife only has to look in her mailbox to realize that she's the victim of old data. He takes the opportunity to caution companies about the costs of using databases that are neither current nor clean.

  • February 01, 2002 01 Feb'02

    CDI: The CRM dance every marketer must learn

    It's one thing to collect customer data, but the real value comes in devising an effective customer data integration (CDI) strategy, according to searchCRM columnist Michael Lowenstein.

  • October 11, 2001 11 Oct'01

    The quest for knowledge, power and ROI

    Harnessing your enterprise data into a knowledge management system can be challenging, but promises long-term rewards if done carefully.

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