- January 20, 2015
Russ Hearl built a sales team from three 'lone wolves' to a fleet of 40-plus reps. How? By taking a Henry Ford approach to sales management strategy.
- January 13, 2015
Adobe Campaign, the marketing automation tool in the Adobe Marketing Cloud suite, enables companies to use customer data to tailor marketing efforts.
- January 12, 2015
Companies want to use data to personalize customer interaction and boost sales. But data silos have left some adrift.
- January 08, 2015
In this book excerpt, thought leader and author David Giannetto discusses ways companies can cost-effectively identify and gain customers.
- November 25, 2014
Industry watchers say retailers need to exploit mobile devices and community forums to end the race to the bottom of deep discounting.
- November 18, 2014
Beacons can potentially enhance the in-store customer experience, but there's no one-size-fits-all blueprint that retailers and brands can follow.
- November 17, 2014
JackThreads uses data to shape customer experience strategy, from which products to sell and how to inform customers to seal the deal.
- November 13, 2014
Marketing departments used to dump junk customer leads in the lap of sales, then wash their hands of the sales process. Today, that won't cut it.
- November 11, 2014
Saddled with ancient ERP and CRM systems, one company took the leap and implemented an all-in-one system.
- November 05, 2014
A new study has revealed that, in jobs that include incentives as part of pay, women make less than men despite better performance.
- October 30, 2014
Pegasystems mixes newly acquired technology into app; Act integrates sales automation, marketing into new version; Criteo expands marketing capabilities.
- October 03, 2014
Collaboration software company Atlassian acquired 40,000 customers -- with no sales team. It uses self-service to hack into the traditional sales model.
- September 22, 2014
Many companies are moving to subscription-based models to deepen customer relationships.
- September 22, 2014
Aviso Insights gives sales teams better forecasting capabilities; Base CRM releases new sales-centric features; Pegasystems partners with Atos.
- September 05, 2014
New lead generation tools use gamification and analytics to create competition and boost revenue among sales teams.