- December 14, 2015
Marketers need to put customer experience at the center of content marketing strategy. Technology and process should take second place.
- November 20, 2015
Updates to the Oracle Marketing Cloud aim to give marketers and salespeople more mobile customer engagement options, as well as testing capabilities for marketing content.
- November 11, 2015
Various marketing offerings received improvements at OpenWorld. The upgrades strive to better tailor messages to customers and prospects and cater to SMBs.
- November 11, 2015
Larry Ellison fired a shot across the bow, saying traditional companies like IBM and SAP are no longer competition for Oracle. An expert discusses cloud disruption in this podcast.
- October 27, 2015
Oracle's latest updates to its Marketing Cloud are designed to help marketers make better use of data to segment and target customers, as well as manage campaigns more efficiently.
Sponsored by IBM - Now is the time to fully embrace SAP modernization. There is simply too much value in the data contained within SAP applications for any enterprise to risk missing out on potential digital transformation opportunities. See More
Sponsored by IBM - Every enterprise has dozens, hundreds, or even thousands of applications developed through traditional methodologies. Whether those applications were created by internal developers or purchased off the shelf from software publishers, it’s highly likely they were built and deployed using tools and processes that have been around for years. See More
Sponsored by IBM - Enterprise IT teams must do everything in their power to minimize downtime of business-critical SAP applications and ensure they can recover quickly, reliably and securely in the event of a disaster or other emergency. With enterprises fully embracing digital transformation, big data analytics, the Internet of Things and other innovations, they are more dependent than ever on the availability of their SAP environments. See More
Sponsored by IBM - If you’ve committed your organization to cloud-native application development, you’re in good company. Research indicates organizations that take an aggressive pace in adopting cloud-native development are more likely than their less-ambitious peers to report higher revenues. As a result, more and more development efforts are now being envisioned and engineered to be cloud-native from the start, and many of those programs represent an organization’s first foray into the cloud-native development process. See More
- July 24, 2015
Oracle updates its Sales Cloud to increase sales; Infer announces new lead gen product; and Xactly Strategic Services aims to drive workforce management.
- July 17, 2015
In this book excerpt, consultant David Forbes advocates that companies focus on understanding what motivates consumers when marketing their products.
- July 01, 2015
While malls are dying, lifestyle centers could signal the next chapter for retail -- aided by mobile technologies.
- June 12, 2015
As mobile e-commerce gathers steam, companies are struggling to make it a frictionless reality for customers and pain-free for themselves.
- June 08, 2015
A handful of companies are giving reps analytics tools to chase down promising leads, diagnose sales performance and forecast business opportunities.
- May 22, 2015
At the ICMI Contact Center Expo, users were interested in how to make their centers more efficient while serving customers in whatever channel they choose.
- May 14, 2015
Nordstrom is trying to bridge the gap between online and physical shopping experiences for its customers through Beacon technology.
- May 11, 2015
Analytics tools have been incorporated into various enterprise departments. So why are contact center analytics still considered novel rather than vital?
- May 08, 2015
Ken Kelly didn't plan on taking over his father's company. But a few classes in Microsoft Office paved the way to a multimillion-dollar small business.
- May 07, 2015
A startup that launched to great fanfare and venture capital attention started to crumble less than two years later. How did the CEO pick up the pieces?