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How to create an omnichannel marketing strategy

Marketers often struggle with the complexities of omnichannel implementation. To get started, they can set their business goals and invest in the right technologies.

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How do companies protect customer data?

Companies can protect customer data through various technical tools and strategies, like authentication and encryption. But some types of data need more protection than others.

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Google releases GenAI Creative Agent for designers, marketers

Google plants its stake in the marketing and advertising vertical with a bot tuned to help creatives craft campaigns, storyboards, images and text with generative AI.

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Sendbird launches in-app business messaging, dashboard

SMS and email channels are so noisy and subject to so many regulations that in-app messaging has appeal for businesses who want a direct customer communication channel.

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Customer Experience Basics

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    How do companies protect customer data?

    Companies can protect customer data through various technical tools and strategies, like authentication and encryption. But some types of data need more protection than others.

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    How to create a diversity and inclusion marketing strategy

    Diversity marketing helps organizations attract new customers, but to implement a strategy, marketers need an internal D&I initiative and to learn about their audience.

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    10 marketing trends to watch for in 2024

    Marketers in 2024 must embrace AI, voice search, chatbots, personalized marketing, video, social commerce, influencers, VR, sustainability and big data for a competitive edge.

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