Tips

Tips

• Enhancing customer engagement strategy through a mobile experience

  Consumers use mobile devices constantly. Marketers can capitalize on this by developing a rich, engaging mobile experience to drive sales.  Continue Reading

• Sales and marketing alignment strategies to avoid self-sabotage

  Marketing automation and CRM systems can help, but proactive cohesion among sales and marketing teams is the main driver of better service offerings.  Continue Reading

• Are customer experience analytics just the flavor of the month?

  Customer service initiatives come and go. Could customer experience analytics be here to stay?  Continue Reading

• The benefits of a virtual contact center model

  Company investments in contact center agents, facilities and technology can be an enemy to profits. The virtual contact center model may defray some costs.  Continue Reading

• Post-sale interaction helps to build customer relationships

  Companies tend to focus on the events leading up to a sale. But research suggests that post-sale interaction is key for long-term relationships.  Continue Reading

• Microsoft's Power BI puts business users at forefront

  With Microsoft Power BI, the company is demonstrating a shift in focus to enable business users to better analyze data.  Continue Reading

• Omnichannel customer experience takes aim at information silos

  Companies still struggle to join multiple communication channels to create a seamless experience for customers, whether it's that be for shopping or sales or service.  Continue Reading

• Using CRM systems for more than your sales department

  You can use CRM systems to manage processes in business units other than sales.  Continue Reading

• How direct mail can enhance your marketing strategy

  While marketers increasingly rely on digital marketing methods, don't overlook direct mail. When used correctly, it can foster customer engagement.  Continue Reading

• Has Microsoft cloud strategy evolved?

  Microsoft is trying to lead customers to the cloud with hybrid offerings, such as Microsoft Dynamics CRM. But will that succeed?  Continue Reading

• Beyond metrics: Putting call center data analysis into action

  How can the numbers enable decision-makers to translate the 'science' of the numbers into the 'art' of analysis?  Continue Reading

• Contact center automation takes flight

  Contact centers are wrestling with how to incorporate new communication channels into their strategies while reducing costs and boosting efficiencies. Enter automation.  Continue Reading

• Personalized marketing and customer trust go hand in hand

  Marketers strive to provide personalized experiences to their customers. But customers will only reveal personal information in exchange for trust.  Continue Reading

• If you need to close more deals, consider predictive lead scoring

  Today, companies struggle to find the most promising sales leads. Predictive lead scoring can make the process more efficient.  Continue Reading

• CRM skills training essential for system management

  The right CRM training is crucial to the management and development of a CRM system. Make sure your staff has the right CRM skills to survive.  Continue Reading