Tips

Tips

• Offering free content attracts customers

  Offering free content may seem counterintuitive when the goal is to sell, but educating consumers -- not just selling to them -- is better for a long-term marketing strategy.  Continue Reading

• How to address the mobile customer experience

  Retailers are coming to understand that mobile devices are increasingly part of the in-store customer experience. But using them correctly is a delicate balancing act.  Continue Reading

• Location-tracking apps help pinpoint customers, workers

  With the power of location-tracking apps, businesses are able to enhance customer service and sales.  Continue Reading

• Interconnected campaigns central to omnichannel marketing

  Digital marketing works best when campaigns are linked using a omnichannel marketing approach to provide a consistent and frictionless customer experience.  Continue Reading

• How predictive marketing analytics is revolutionizing your department

  Marketers, take note: Predictive marketing analytics is changing the way you do your job.  Continue Reading

• How to establish meaningful contact center KPIs

  For contact center KPIs to have meaning and bring success, companies need greater visibility into what these metrics are measuring.  Continue Reading

• Contact center management gains insight with talent management

  Talent management software can help contact centers make more technology-driven decisions to better judge recruiting and agent retention practices.  Continue Reading

• Are chock-a-block CRM features bloating CRM platforms?

  CRM systems abound with different functionality and features in today's market. But is that a blessing or a curse for CRM buyers?  Continue Reading

• Mobile location-based services require customer trust

  Mobile location-based services enable companies to enlist data for greater insight about their customers. But success in LBS isn't guaranteed.  Continue Reading

• Call routing practices focused on customer journey

  Demographic-based call routing has refocused old techniques to provide the best customer journey.  Continue Reading

• Wearable technologies still need to hit their enterprise stride

  Wearable technologies represent a $7 billion industry, but they haven’t yet made their stake in the ground for knowledge workers.  Continue Reading

• Lead-to-revenue management is at the heart of marketing ROI

  Marketing departments are often criticized for their lack of ROI. Lead-to-revenue management helps optimize a company's marketing investment.  Continue Reading

• Productivity applications get boost from the cloud

  By untethering applications from a company's servers or an employee's individual desktop, cloud computing has enabled workers to collaborate in new and more efficient ways.  Continue Reading

• Create a social media engagement strategy to drive connection

  Intelligent use of social media enables companies to engage customers and build credibility online, which underscores the importance of a social media engagement strategy.  Continue Reading

• Developing a social media presence starts with the right platform

  Picking the best social network for your business requires careful planning and knowledge of customer preferences, but doing it right can help expand your company's social media presence in major ways.  Continue Reading